Beiersdorf chooses RPC to design ‘masculine’ aftershave pack
By Andrew McDougall
- Last updated on
Skin care giant Beiersdorf has relaunched its Nivea For Men aftershave balm, and has chosen to do so with a new pack, designed by RPC Kutenholz.
The new tube-shaped dispenser was designed to reflect the masculine nature of the product, leading RPC to opt for dark blue and silver colours.
“The high degree of gloss on the tube enhances impact on the shelf. The grip recesses on the exterior are not only eye-catching, but provide improved grip. And the easy squeezability of the bottle enables simple dispensing of the product,” said the packaging firm.