Rexona opts for Superhero pack
Argentina-based packaging company Pierini Partners has drawn on 1940s comic book heroes to design the new pack for the Rexona Men brand, Superhero.
The chromatic palette is based on silver, red and blue, classic colours in superheroes (Superman, Spiderman, and Captain America, among others), which are combined with iconographic elements such as the star, or the metallic shield.
Adrian Pierini, the agency’s CEO referred to this project: “Working in this project meant a return to my childhood and all the good things it implies.”
“The new variety is, for us designers and for consumers, a magnificent opportunity, given by the leader antiperspirant company, to feel superheroes able to cope with all the challenges the world face us with daily”.