Social Media

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.

Getting beauty brand innovation just right

Special Focus: Brand Innovation

Getting beauty brand innovation just right

By Simon Pitman

We look at the biggest factors impacting new product development by considering the latest demographic trends, spotlighting what consumers really want and tapping into digital technology.

Top social media sites for beauty industry in Germany

Top social media sites for beauty industry in Germany

By Lucy Whitehouse

Instagram and Twitter are the top social media sites driving consumer engagement ecommerce in Germany, a recent report has revealed, with many brands missing out on the potential these platforms can hold.

A look at the top social media beauty trends of 2015

A look at the top social media beauty trends of 2015

By Andrew MCDOUGALL

This year we have seen beauty trends influence consumer behaviour and the social media world has been the breeding ground for a number of these fads. Here we take a look at some of the biggest social media beauty crazes of 2015…

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