Social Media

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New beauty consumer insights from social listening

By Kirsty Doolan

Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.

Europe’s best summer beauty popups

Europe’s best summer beauty popups

By Kirsty Doolan

We’ve rounded up some of the most innovative and visually beautiful beauty popups that have graced cities across Europe over the past month.

TikTok said the initiative is a fast and affordable solution so merchants can

TikTok Shop launches UK logistics service

By Kirsty Doolan

The social media company said its new 'Fulfilled by TikTok' programme will make it “easier than ever for merchants using TikTok Shop to sell on the platform.”

The boom in social media and video platforms like Instagram, Facebook and TikTok and work with influencers means cosmetic companies have much more to monitor around product claims [Getty Images]

Cosmetic claims in a digital age: The regulations brands must navigate

By Tjaša Grum, CE.way Regulatory Consultants

Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.