Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
International beauty major L’Oréal has reported a surge in global sales for the first quarter of 2021, though activity in Western Europe remains in decline because of the ongoing impact of the COVID-19 crisis, its CEO says.
The organization announced the top 20 direct-sales companies among its membership in the US earlier this month at the event in Phoenix, Arizona. And leading companies like Mary Kay came away with further accolades.
L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.
A probe by China's authorities into the direct seller Nu Skin’s business practices in the country could result in the possibility of fines or sanctions, the company has confirmed, but analysts believe the business will pull through.
Analysts at investment bank Liberum Capital expect Unilever to sell its food arm, excluding the ice cream and beverage category, for an estimated figure of €14bn in an effort to grow its home and personal care business.
Japanese cosmetics brand Shiseido has said that if consumer demand and the appropriate retail channels exist, it will continue to expand into new markets as part of its aim to become ‘a global player representing Asia with its origins in Japan’.
As part of the ongoing fight against the sale of counterfeit products online, the French government has introduced a charter containing a number of principles to be signed by manufacturers and e-commerce platforms alike.
Once again results from the Procter & Gamble Company have
defied market growth and the expectations of financial analysts,
with sales for the fourth quarter growing 8 percent and net profit
rising 19 percent - results that testify...
CCA Industries, a New Jersey-based producer and marketer of niche
personal care products, has announced a drop in profits as
executives confirm that they have agreed in principle to the
acquisition of the company.
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
Leading Japanese and global cosmetics player Shiseido has pulled
back into profit following improved sales and reduced labour costs,
but it is predicting that sales growth will slip in the coming year
as a result of competition.
Following its sale to Russian group Kalina, Dr. Scheller has
announced a 9.3 per cent jump in sales for the third quarter,
although increases in profits are pegged back by account changes
and valuation adjustments.
International consumer goods maker Sara Lee has confirmed that it
is selling its direct sales cosmetics business to Tupperware for
$577 million. The move forms part of the company's bid to redefine
its over-stretched product...
The China government has revealed details of new licensing laws for
direct selling - legislation that is expected to herald a huge
surge business for players such as Avon and Orilfame, reports
A new consumer code from the UK's Direct Selling Association has
been launched by the Office of Fair Trade. The ruling will impact
cosmetic and personal care businesses such as Avon who rely on
door-to-door sales as the main...
Although the US market for fragrances has shown a distinct downturn
in recent years, an upturn in 2004 was driven by rising demand from
the Hispanics market, combined with the continued strength of big
name endorsements. Simon Pitman...
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
Europe continues to lead the way in the global fragrance market,
with a recent market report pointing out that it now accounts for
40 per cent of all international sales. But a closer look at
individual markets reveals a mixed bag...
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...
Avon Products, the sixth largest global beauty company, reported
excellent sales growth in the second quarter, boosted by the
surprisingly fast-growing emerging markets. Focusing on China and
Russia, the company says it will reinvest...
Del Laboratories - a mass-market manufacturer of nail care products
- has announced it is to license Elizabeth Arden trademarks for its
new salon product line. The agreement marks the company's first
entree into the professional...