Smurfit Kappa wins beauty and fragrance packaging award

By Lucy Whitehouse

- Last updated on GMT

Smurfit Kappa wins beauty and fragrance packaging award

Related tags Sales Retailing

Smurfit Kappa, one of the world’s leading paper-based packaging companies, has been recognised for its efforts in beauty and fragrance at the POPAI awards.

The POPAI awards showcase best practice in retail marketing across Germany, Austria and Switzerland, and are divided into various categories across relevant consumer goods industries.

Smurfit Kappa won the Beauty and Fragrance category for its floor display materials for Philips’ Visapure brand, and also took home the Beverage and Tobacco award for its work with Campari on a Skyy Vodka display.

“The high quality and organic lines of the Visapure display are very impressive. The designers at Smurfit Kappa Zedek managed to develop an outstanding design in corrugated cardboard that meets all of the relevant criteria,”​ the jury noted of the company’s Beauty and Fragrance win.

Smurfit Kappa win

Return on investment

Speaking of the company’s win, Smurfit Kappa’s sales manager in Germany, Sascha Ohlow, suggested it is the return on investment that their packaging solutions had offered their partner brands was what set the product display units apart.

"The return on investment derived from the display is one of the key parameters our customers use to evaluate the performance of their campaign. The measurable success of both designs was affirmed by the opinion of the independent jury,”​ he stated.

Erik Bunge, CEO Smurfit Kappa Benelux suggests the win comes as a confirmation of the company’s focus on innovation.

“Once again Smurfit Kappa has demonstrated the company's relentless drive to innovate,”​ he said. “We excel at developing designs that address the motivation of the end consumer, ‘from the shelf backward’. Everyday we explore what will appeal to the consumer and help our customers’ sell their products.”

Related news

Show more

Related products

show more

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Tagra Launches New Water-Soluble Biotin Revolution

Tagra Launches New Water-Soluble Biotin Revolution

Content provided by Tagra Biotechnologies | 05-Apr-2023 | Product Presentation

Biotin (vitamin B7) helps improve hair health, skin’s pigmentation, and nail’s appearance. Biotin occurs as a crystalline powder with very little solubility...

Related suppliers

Follow us


View more


Beauty 4.0 Podcast