The number of new skin care product launches incorporating oat kernel extracts and oils for their prebiotic properties to make skin health claims is growing year by year, according to Mintel.
Men’s skin care brand Bulldog Skincare For Men is launching its new Face Scrub formulated with oats and olives as it continues to fly the flag for microbead-free products; and it’s already been picked up by the Good Scrub Guide.
UK ingredients provider Oat Cosmetics says new research reveals that its Oat Silk texturising ingredient also has exceptionally high levels of skin enhancing lipids.
UK-based cosmetics ingredients supplier Oat Cosmetics has released new clinical trial data demonstrating the rapid and sustained anti-ageing effects of its Oat COM (extruded Colloidal Oatmeal) ingredient.
UK-based sugar giant Tate & Lyle has acquired Biovelop, a company that produces oat beta glucan, which is marketed as a natural ingredient called Avenacare to the cosmetics industry.
UK-based Oat Cosmetics has launched an Ecocert accredited Superfine Oat Flour for use in natural cosmetic ingredients, building on the growing cosmetics trend that ‘if it is good enough to eat, it is good enough for my skin.’
Swedish company Biovelop will use the up coming in-cosmetics show in Milan to expose the personal care industry to its new natural active oat ingredients.
German ingredients player Symrise has launched a new active
ingredient that aims to prevent itching and irritancy in a range of
cosmetics products as diverse as shampoos and skin creams.
![The number of new skin care products with oat kernel extract or oil is on the rise, particularly those making prebiotic claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/21/oat-kernel-rising-star-ingredient-for-skin-health-claims-in-skin-care-says-mintel/12840341-1-eng-GB/Oat-kernel-rising-star-ingredient-for-skin-health-claims-in-skin-care-says-Mintel.jpg)
