The new formulation uses oat kernels for their soothing and calming properties and olive stone granules for exfoliating, the reasoning behind it being that the company is striving for continuous improvement.
“We are constantly reviewing all our products to establish which new and exciting natural ingredients we can use to boost performance,” founder Simon Duffy tells CosmeticsDesign-Europe.com.
“Last year for instance, we launched a brilliant Original Body Lotion that included tapioca starch and avocado oil and it was very well received. We’re confident that our new Original Face Scrub will also be a success.”
Duffy tells us that oat kernel and olive stone are both fantastic natural ingredients that deliver exfoliation at the same time as being gentle on the skin, and the performance has helped the product be listed in Fauna & Flora International’s (FFI) renowned Good Scrub Guide, which was launched in September 2013 to help consumers find microbead-free products.
“The guide gives consumers a great deal of power by helping them to vote with their wallets and choose products that will help stem the tide of microbeads into our seas – sending a clear message to manufacturers that they want to see an end to the pointless pollution,” he says.
“The guide features the most popular facial exfoliators available on the UK market, and is a clear, non-biased tool to help consumers choose products that do not contain plastic microbeads.”
Microbeads are tiny pieces of plastic commonly used in exfoliators and other cosmetics; however environmental experts have raised concerns of plastic pollution in waterways, and there have been many moves of late to work them out of cosmetics by many of the big players.
Bulldog is one of the companies that has never used microbeads in any of its products, since its 2007 launch.
“As pioneers of this ‘trend’ we are certainly pleased that the issue has been gaining momentum not only in Europe, but also in our international markets such as the USA and Australia amongst others,” continues Duffy.
“We hope this trend encourages those other big brands who still use microbeads to follow Bulldog’s example and explore the wealth of natural alternatives to plastic.”
Simon adds that omitting them from skin care products is a huge improvement for both consumers and manufacturers.