Lady Gaga’s colour cosmetics brand has just expanded into 12 European exclusively via Sephora and has kicked off the launch with a sneak preview and live stream launch…
TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...
A misaligned marketing strategy? The inflationary economy? Or a casualty of an overcrowded beauty market? We examine why once-popular beauty brands can rapidly lose footing…
Europe’s eager young consumer base and relatively low K-beauty penetration represents significant growth potential for Able C&C’s flagship beauty brand, Missha, says the firm.
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
Industry leaders from Coty, Kenvue, and Maison 21G, and more are set to share exclusive insights into the future of Asia Pacific’s beauty industry at CosmeticDesign’s brand-new digital summit taking place end-January.
From refillable packaging to multi-purpose usage and skinification benefits, it appears that these attributes are now a 'must-have' for makeup, rather than a 'nice-to-have'.
The dupe beauty trend is playing out throughout the beauty industry, and according to the latest survey results from market intelligence player Mintel, it is having a favorable impact on more affordable makeup brands.
Hourglass Cosmetics is extending the shade range of its best-selling Phantom Volumising Glossy Balm in South Korea as it experiences “explosive” sales response.
This week, the 33rd IFSCC (International Federation of Societies of Cosmetic Chemists) Congress kicked off in Barcelona to welcome top cosmetic scientists from across the globe. CosmeticsDesign-Europe attended the event to report on the latest industry...
The video-sharing app has forever changed the trends cycle. Scroll through the image gallery to see 6 of the biggest makeup and nail trends consumers are currently searching for.
The psychological differences between millennials and Gen Zs as a result of the last few turbulent years are playing a significant role in driving divergent makeup trends in Asia Pacific.
The partnership, which aims to ‘help beauty brands enhance their omnichannel capabilities’ and transition from a ‘transaction-driven to relationship-driven commerce model’ offers cosmetic and PBC companies the ability to personalize customer experiences...
The demand for smaller and niche beauty brands is rising in travel retail, where luxury and Gen Z consumers have a heightened appetite for discovery and novelty.
Japanese beauty brand SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier with fermented kefir extract.
Italian cosmetics company Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market with a new skin care line and new makeup innovations.
Exclusive insights from Thailand’s beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and reveal the drivers behind one of South East Asia’s most exciting markets.
Spanish luxury beauty company Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel.
Dominant cosmetics trends at this year’s show included minimalist makeup products, diversity and inclusivity in makeup options, and more subtle false lashes.
Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark reveal the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.
Japanese beauty brand SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort.
Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
Ultramarine blue pigment can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions, suggests a new study by Japan-based L’Oréal researchers.
K-beauty retailer Olive Young is making inroads into the Middle East region with its in-house colour cosmetics brand and plans to launch more of its own brands this year.
The concept of clean beauty has been ‘bastardised to a point’ due to multiple definitions, which means responsible brands have to be totally transparent to allow consumers to make informed decisions.
Special Edition: Active Beauty - Vitamins, Minerals and Plant Power
Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.
UK beauty retailer Superdrug has unveiled its budget own-brand makeup range designed to provide better accessibility for all consumers – a move that aligns well with the cost of living crisis and consumer trends, says an expert.
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
French beauty exports will continue to surge in 2022, with China and the US set to remain important business markets for makeup and perfumes in particular, according to the French Federation for Beauty Companies (FEBEA).
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Permanent makeup has been a growing trend in color cosmetics, but transparency around removers for these tattoos could be improved and infused with plants, researchers say.
UK-headquartered Revolution Beauty Group has completed its acquisition of BH Cosmetics assets in a €3.4m deal set to re-energise the US brand after its bankruptcy filing in January.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
International trade of French beauty and personal care products was up 2.5% in 2021 versus 2019, largely due to rising trade of makeup, face care and perfumes and record growth rates in exports to China and the US, says the French Federation for Beauty...
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
L’Oréal couture brand Valentino has launched its first makeup collection in Dubai and Seoul airports, laying the path for a strong return to beauty travel retail for the conglomerate, an executive says.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
Cosmetics brand Barry M has partnered with beauty tech major Perfect Corp to offer virtual makeup try-ons to its UK consumers – a development its CEO says is crucial to staying at the forefront of innovation.
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp.
International beauty major L’Oréal has reported a strong rise in sales and net profit for the first half (H1) of 2021, with e-commerce and North America performing particularly well during Q2.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
Beauty and personal care products that are inclusive with neutral messaging will firmly take centre stage as the new standard in skin care and makeup, likely prompting a retail re-think in coming months, according to GlobalData.
![Able C&C sees vast growth potential for Missha in Europe's youthful market with low K-beauty presence. [Missha]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/missha-s-potential-in-europe-driven-by-youthful-consumer-interest/17040677-1-eng-GB/Missha-s-potential-in-Europe-driven-by-youthful-consumer-interest.jpg)
![Hourglass Cosmetics is extending the shade range of its best-selling Phantom Volumising Glossy Balm in South Korea after an “explosive” sales response. [Hourglass]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/13/hourglass-expands-tiktok-favourite-lip-range-in-korea-as-it-rides-vegan-wave/16704902-1-eng-GB/Hourglass-expands-Tiktok-favourite-lip-range-in-Korea-as-it-rides-vegan-wave.jpg)
![The psychological differences between millennials and Gen Zs as a result of the last few turbulent years are playing a significant role in driving divergent makeup trends in Asia Pacific. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/makeup-trends-psychological-differences-between-millennials-and-gen-zs-driving-differences/16579110-1-eng-GB/Makeup-trends-Psychological-differences-between-millennials-and-Gen-Zs-driving-differences.jpg)
![The demand for smaller and niche beauty brands is rising in travel retail. [Dr. Barbara Sturm]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/niche-beauty-travel-retail-desire-for-smaller-beauty-brands-high-among-travellers/16475855-1-eng-GB/Niche-beauty-travel-retail-Desire-for-smaller-beauty-brands-high-among-travellers.jpg)
![SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-to-unveil-foundation-that-strengthens-skin-barrier-with-fermented-extracts/16458587-1-eng-GB/SHISEIDO-to-unveil-foundation-that-strengthens-skin-barrier-with-fermented-extracts.jpg)
![Dior Addict Lip Maximiser awarded @cosme's grand prize for the first half of 2023. [Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/makeup-makes-full-fledged-revival-in-japan-as-consumers-drop-mask-habit-cosme/16498736-1-eng-GB/Makeup-makes-full-fledged-revival-in-Japan-as-consumers-drop-mask-habit-cosme.jpg)
![Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/07/pupa-milano-eyes-growth-in-asia-on-the-back-of-new-makeup-and-skin-care-innovations/16409123-1-eng-GB/Pupa-Milano-eyes-growth-in-Asia-on-the-back-of-new-makeup-and-skin-care-innovations.jpg)
![Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel. [Christian Louboutin Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/puig-captures-younger-travellers-in-asia-with-livestreaming-pop-ups-exclusive-launches/16409069-1-eng-GB/Puig-captures-younger-travellers-in-Asia-with-livestreaming-pop-ups-exclusive-launches.jpg)
![SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/25/beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-shiseido/16329628-3-eng-GB/Beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-Shiseido.jpg)
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![Ultramarine blue can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/22/ultramarine-blue-pigment-enhances-foundations-for-north-asian-complexions-l-oreal-study/16228117-1-eng-GB/Ultramarine-blue-pigment-enhances-foundations-for-North-Asian-complexions-L-Oreal-study.jpg)
![Olive Young is making inroads into the Middle East region. [Wakemake]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/olive-young-testing-the-waters-in-middle-east-with-makeup-brand-wakemake/16177478-1-eng-GB/Olive-Young-testing-the-waters-in-Middle-East-with-makeup-brand-Wakemake.jpg)
![Active ingredients can give makeup a 'skin care makeover' and tap into a range of important consumer trends [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/19/skin-care-infused-makeup-to-flourish-amidst-post-covid-consumer-demands-says-globaldata/16100423-1-eng-GB/Skin-care-infused-makeup-to-flourish-amidst-post-COVID-consumer-demands-says-GlobalData.jpg)
![The Studio London range features 136 different products, including foundations, eyeshadows and lipglosses, designed with diversity in mind [Image: Superdrug]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/03/superdrug-launches-studio-london-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy/15910400-6-eng-GB/Superdrug-launches-Studio-London-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![French beauty exports to China continue to be especially important, with lipstick still the number-one exported product to this country [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/french-beauty-exports-up-19-in-h1-2022-and-set-to-hit-20bn-for-full-year-with-china-and-us-important/15668472-1-eng-GB/French-beauty-exports-up-19-in-H1-2022-and-set-to-hit-20bn-for-full-year-with-China-and-US-important.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![BH Cosmetics offers a range of affordable, vegan makeup products and brushes via its D2C site and select retail listings [Image: Revolution Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/25/revolution-beauty-acquires-bh-cosmetics-assets-plans-international-expansion/13274404-1-eng-GB/Revolution-Beauty-acquires-BH-Cosmetics-assets-plans-international-expansion.jpg)
![Own-brand beauty launches from Next and Boohoo are a 'step in the right direction' for the retailers, tapping into plenty of growth promise [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/next-woah-skin-care-and-boohoo-beauty-launches-wise-in-rising-online-beauty-boom-says-globaldata/13261204-1-eng-GB/Next-Woah-skin-care-and-Boohoo-Beauty-launches-wise-in-rising-online-beauty-boom-says-GlobalData.jpg)
![French beauty trade with China hit an all-time high in 2021, representing €1.9bn in business, with the APAC country now the 'leading destination' for exports [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/french-beauty-exports-hit-record-year-in-2021-with-china-us-makeup-and-face-care-strong-says-febea/13246198-1-eng-GB/French-beauty-exports-hit-record-year-in-2021-with-China-US-makeup-and-face-care-strong-says-FEBEA.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![The Valentino Beauty makeup collection features a range of bold lipsticks and fun compacts designed to appeal to all genders, ages and cultures [Image: L'Oréal Travel Retail/Valentino]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/valentino-beauty-launches-inclusive-makeup-line-in-dubai-and-seoul-airports/12918733-1-eng-GB/Valentino-Beauty-launches-inclusive-makeup-line-in-Dubai-and-Seoul-airports.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![UK consumers can now virtually test more than 180 SKUs from Barry M's colour cosmetics portfolio [Image: Barry M Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/09/barry-m-partners-with-perfect-corp-for-ai-ar-virtual-try-on-tech-in-uk/12808081-1-eng-GB/Barry-M-partners-with-Perfect-Corp-for-AI-AR-virtual-try-on-tech-in-UK.jpg)
![L'Oréal's Professional Products division which stocks salons worldwide with hair care products performed especially well in Q2 2021 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/30/l-oreal-h1-2021-sales-and-net-profit-rise-worldwide-with-north-america-and-professional-products-strong/12696052-1-eng-GB/L-Oreal-H1-2021-sales-and-net-profit-rise-worldwide-with-North-America-and-Professional-Products-strong.jpg)
![Gender-neutral products and branding will take over from 'unisex' offerings, targeting specific skin and lifestyle needs that hold wider appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/21/gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-globaldata/12665963-1-eng-GB/Gender-neutral-beauty-to-become-central-in-skin-care-makeup-says-GlobalData.jpg)
