L'oréal

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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As more consumers continue to seek out derma-based beauty products, brands like CeraVe saw success

Derma beauty sales fuel growth for L'Oréal

By Kirsty Doolan

The French multinational recorded notably strong growth for its derma beauty portfolio, but results in mainland China were disappointing for Q3 2023.

Image: Getty

Mid-year business update: EMEA

By Kirsty Doolan

Business and financial highlights from some of the region's biggest beauty and personal care brands.

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.