Hairdressing

Product claims must be substantiated or industry will challenge

Product claims must be substantiated or industry will challenge

By Andrew MCDOUGALL

Hair care products need to do fulfil the claims made on the pack and in advertising as this is the essence of claim substantiation, according to an industry expert, who says not doing so will result in losing consumer trust and challenges from rivals.

Spotlight

Follow us

Clean & Ethical Beauty Video Series

NEW: EPISODE 4 NOW STREAMING


Products

View more

Webinars

Featured Suppliers

All suppliers