L’Oréal continues its hairdressing commitment with Professional Business Forum

One of the topics discussed at the event was also how technology can assist the hairdressing sector.

The French cosmetics maker says that the program of the forum is designed to decode trends and consumer’s evolution, emphasizing the need for constant innovation in salons through new services, education master classes, artistic and aspirational shows.

In all, 2200 hairdressers and salons owners from 63 countries gathered in Cannes for the 3-day L’Oréal Professionnel Business Forum, with the aim of raising the standard of the hairdressing industry.

Development​

“At L’Oreal Professional Division​, our responsibility, as the leader of the industry, is to help hairdressers develop their business and valorise their expertise,” ​says An Verhulst-Santos, President L’Oréal Professional Products.

Verhulst-Santos inaugurated the event along with Anne-Laure Lecerf, International Managing Director L’Oréal Professionnel, which is based around the company’s long term partnership with hairdressers, which spans over 100 years.

The L’Oréal Professional Products Division says the goal has always been to help the industry development and actively support its growth; and that the common ambition with hairdressers is to make every client experience in-salon a unique one, with personalized and tailor-made services.

“Alongside breakthrough technology and product innovation, we truly believe that education is an essential and decisive driver to grow the industry​” adds Lecerf.

Continuous help and innovation​

The hairdressing industry is the second biggest craft trade in France alone, according to the National Institute of Statistics and Economic Studies (INSEE), and represents €6 billion euros and a workforce of 170,000 people; although suffers from having a number of lacklustre salons says L’Oréal.

Along with this forum to help keep innovation at the forefront of the industry, the Paris-headquartered firm’s Professional Products Division also rolled out its ‘Salon Emotion’ programme earlier this year​, as it looks to reinvent the industry and support the development of hairdressing in France and Europe.

The programme looks to support stylists and improve client experience, modernize salons and facilitate access to finance.

Vianney Pivet, strategic development general manager L’Oreal Professional Products, told CosmeticsDesign-Europe.com that the unique transformation programme is based on 3 key drivers: training and raising awareness of services, personalized advice, and guidance to modernise the salons.