While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
A team based in China has found that a concoction of capsaicin, piperine, and curcumin compounds was as effective as minoxidil in treating alopecia areata.
Demand for eco-friendly skin care products is high and essential oils hold promise for naturally derived activities, and microemulsion could help improve their performance and stability.
Brands from the mass market to prestige products have been looking to be more inclusive of Black hair care consumers, but whether or not they’re doing that starts with R&D.
Personal care major Procter & Gamble (P&G) has developed water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to existing bottled and solid formats.
The beauty industry has recently turned more attention to Black consumers and knowing the ins, outs and risks of the hairstyles used by them can guide R&D, product development and brand innovation.
While many multinationals in the United States don’t produce CBD products on a mass-market scale today, there are many types of CBD beauty products for sale in many formats.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
International beauty major L’Oréal has developed a method to identify the molecular signature of a person’s scalp in a common alopecic state, enabling prognosis and diagnosis, along with the development of efficacious cosmetic treatments for such hair...
Sunday II Sunday is a Black-owned athleisure haircare brand which has capitalized on the needs of a consumer with a specific lifestyle to find a whitespace. Christina Williams, associate brand manager spoke with CosmeticsDesign about what their model...
A raft of patents were filed in 2021 from industry heavyweights, including L’Oréal, Unilever, Colgate-Palmolive and Estée Lauder. Here, CosmeticsDesign-Europe rounds up our coverage of the year’s patent-worthy innovations.
UK-based startup Chāmpo has secured funding it says will be used to drive retail growth, international expansion and NPD during an exciting and pivotal time for the hair care market.
Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
Consumer and regulatory demands are pushing personal care brands to use more botanical ingredients, pulling essential oils further out of fragrance and demanding more research.
Kao Corporation is preparing to send a waterless shampoo sheet to the International Space Station in 2022, a move that is being predicted will give waterless beauty the exposure it needs to shift long-held water habits.
Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Plant peptides, plant hormones and cannabinoids should be more closely looked at for developing dual-action dermal and hair rejuvenation edibles and replacing retinoids that carry several negative side effects, say researchers.
Botanical green tea extracts can protect hair from ultraviolet (UV) damage by reducing the formation of certain protein biomarkers, though efficacy is linked to antioxidant levels of the extract, finds a P&G funded study.
Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other categories in the beauty space.
International beauty major has developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymer and silicone products.
Prestige beauty major Estée Lauder Companies has developed a reusable pump device that simultaneously cools and dispenses product and a single-use cosmetic pad with a self-heating function and preloaded formulation.
The anti-dandruff hair care category has long focused on antibacterial formulations, but microbiome-friendly blends that promote scalp bacteria balance may be as effective, says the founder of French indie brand Gallinée.
International beauty major L’Oréal has reported a strong rise in sales and net profit for the first half (H1) of 2021, with e-commerce and North America performing particularly well during Q2.
Use of essential oils in hair treatments targeting scalp dysfunctions offer promise, though more research is necessary to be certain of their specific active properties, finds a review.
Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.
Coconut water brand Vita Coco has expanded into European hair care with a range of shampoos, conditioners and treatments, and its EMEA head says it’s ready to take on the beauty competition.
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
International beauty major L’Oréal has made a minority investment in Swiss environmental tech startup Gjosa – a move set to advance its ongoing partnership and development of a smart, sustainable hair care system for salons and the home.
The unmet hair care needs of hijab-wearing Muslim women is creating huge opportunities for players to develop products that specifically target covered hair.
Procter & Gamble will continue to prioritise superior product design, packaging, and retail execution because it is a far-reaching opportunity that can strengthen long-term competitiveness, says its vice chairman, COO and CFO.
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
There was a raft of patent filings this year from industry’s biggest beauty companies, including Unilever, L’Oréal, Beiersdorf and Colgate-Palmolive. Here, CosmeticsDesign-Europe rounds up our coverage of this year’s patent-worthy innovations.
Eco-friendly hair care startup Planet Friendly Beauty will expand into Europe next year, developing a raft of new products in the coming years like shampoo bars, waterless hair care and simplified scalp care, says its founder – the co-founder and CEO...
International beauty major L'Oréal has developed a line of solid shampoo bars under its Garnier brand that it is launching across Europe, a move it says takes the green alternative squarely into mass beauty.
The founder of direct-to-consumer (D2C) hair care startup Chāmpo says it’s an exciting time to innovate in a category that has traditionally lacked creativity, as consumers seek out high performance, modern and visually aesthetic brands.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin/15719895-1-eng-GB/Biosynthia-targets-Asian-hair-care-market-with-sustainably-sourced-biotin.jpg)
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![Makeup and hair care products developed with quality and simplicity in mind will fare well in the skinimalism movement [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/07/skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-wgsn/15580163-1-eng-GB/Skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-WGSN.jpg)
![Unilever's prestige hair care brand, Living Proof, makes a C-suite change by appointing Katie Glowski as Chief Sales Officer. [Living Proof]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/23/living-proof-welcomes-new-chief-sales-officer-katie-glowski/15539726-3-eng-GB/Living-Proof-welcomes-new-chief-sales-officer-Katie-Glowski.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![Hair care continues to boom and consumers have newfound interest in better understanding their hair type and needs on a personalised level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/27/unilever-living-proof-and-revieve-launch-ai-hair-care-advisor-tool-to-boost-hair-science/15364077-1-eng-GB/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science.jpg)
![Chinese study finds mix of peppers and turmeric were effective as minoxidil in treating hair loss. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/21/mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study/15331362-3-eng-GB/Mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study.jpg)
![The Bulldog hair styling range features a pomade, cream and spray all featuring hero natural and sustainably-sourced ingredients [Image: Bulldog Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/14/bulldog-skincare-launches-hair-styling-range-with-hero-natural-ingredients/15333261-1-eng-GB/Bulldog-Skincare-launches-hair-styling-range-with-hero-natural-ingredients.jpg)
![The fibrous pouches dissolve quickly when in contact with hot water, offering a simple and fast user experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/procter-gamble-patents-dissolvable-hair-care-pouches-as-simple-sustainable-alternative/13253917-1-eng-GB/Procter-Gamble-patents-dissolvable-hair-care-pouches-as-simple-sustainable-alternative.jpg)
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign.jpg)
![L'Oréal wants to specifically direct its methods towards predicting androgenetic alopecia in men - known as male-pattern baldness [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/10/l-oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia/13142279-1-eng-GB/L-Oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia.jpg)
![P&G, Beiersdorf, L'Oréal, Estée Lauder, Unilever and Colgate-Palmolive all filed important beauty patents in 2021 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/24/beauty-patents-2021-from-l-oreal-unilever-estee-lauder-and-more-show-tech-actives-and-naturals-focus/13120260-1-eng-GB/Beauty-patents-2021-from-L-Oreal-Unilever-Estee-Lauder-and-more-show-tech-actives-and-naturals-focus.jpg)
![Chāmpo offers a range of shampoos, conditioners and hair oils made using active botanicals based on Ayurvedic principles [Image: Chāmpo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/ayurvedic-hair-care-brand-champo-secures-1m-pre-series-a-funding/13092572-1-eng-GB/Ayurvedic-hair-care-brand-Champo-secures-1m-pre-Series-A-funding.jpg)
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Kao is preparing to send a waterless shampoo sheet to the International Space Station in 2022. [Kao Corp]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-s-space-shampoo-will-start-much-needed-water-smart-conversations/13046883-1-eng-GB/Kao-s-space-shampoo-will-start-much-needed-water-smart-conversations.jpg)
![Researchers say there are plenty of plant-based alternatives to retinol that warrant further research, notably plant metabolites, hormones and cannabinoids [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/05/retinol-alternatives-for-anti-ageing-and-hair-health-include-plant-peptides-hormones-and-cannabinoids-finds-review/12988689-1-eng-GB/Retinol-alternatives-for-anti-ageing-and-hair-health-include-plant-peptides-hormones-and-cannabinoids-finds-review.jpg)
![A P&G study has shown that green tea extracts high in polyphenols offer strong protection against UV hair damage [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/formulation-science/hair-care-uv-protection-promise-with-botanical-green-tea-extracts-due-to-antioxidants-finds-p-g-funded-study/12939443-1-eng-GB/Hair-care-UV-protection-promise-with-botanical-green-tea-extracts-due-to-antioxidants-finds-P-G-funded-study.jpg)
![Verdure believes there is need for more tech innovation targeting hair care concerns. [Verdure]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/19/verdure-says-underserved-hair-care-market-due-for-a-tech-upgrade/12904553-1-eng-GB/Verdure-says-underserved-hair-care-market-due-for-a-tech-upgrade.jpg)
![L'Oréal says its formula offers an alternative to polymer-based products that can often be sticky on application and dry stiff [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/14/l-oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair/12818563-1-eng-GB/L-Oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair.jpg)
![Estée Lauder says its two devices improve shelf-life and product efficacy - cooling and heating preloaded formulations upon application [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/20/estee-lauder-companies-patents-on-cooling-and-heating-beauty-devices/12754121-1-eng-GB/Estee-Lauder-Companies-patents-on-cooling-and-heating-beauty-devices.jpg)
![A clinical study on Gallinée's prebiotic-postbiotic Soothing Cleansing Cream shows a reduction in dandruff that could prove important to future R&D in the space [Image: Gallinée]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/10/scalp-care-microbiome-friendly-gallinee-shampoo-proves-anti-dandruff-properties-using-prebiotics-postbiotics/12722905-1-eng-GB/Scalp-care-microbiome-friendly-Gallinee-shampoo-proves-anti-dandruff-properties-using-prebiotics-postbiotics.jpg)
![L'Oréal's Professional Products division which stocks salons worldwide with hair care products performed especially well in Q2 2021 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/30/l-oreal-h1-2021-sales-and-net-profit-rise-worldwide-with-north-america-and-professional-products-strong/12696052-1-eng-GB/L-Oreal-H1-2021-sales-and-net-profit-rise-worldwide-with-North-America-and-Professional-Products-strong.jpg)
![There is great interest in use of essential oils in trichology - the medical study of the hair and scalp - suggesting plenty of future promise for the market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/essential-oils-in-hair-care-as-actives-for-scalp-care-hold-promise-finds-review/12591412-1-eng-GB/Essential-oils-in-hair-care-as-actives-for-scalp-care-hold-promise-finds-review.jpg)
![My Soda has launched a range of refillable hair care products. [MySoda]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/09/my-soda-aiming-to-fizz-in-sustainable-beauty-space-with-refillable-hair-care-range/12521836-1-eng-GB/My-Soda-aiming-to-fizz-in-sustainable-beauty-space-with-refillable-hair-care-range.jpg)
![Unmet hair care needs of hijab-wearing Muslim women is creating huge opportunities for players. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/04/hijabi-hair-care-unmet-needs-creating-massive-opportunities-for-industry-players-dow/12242276-1-eng-GB/Hijabi-hair-care-Unmet-needs-creating-massive-opportunities-for-industry-players-Dow.jpg)
![Interest and engagement has risen in fragrances globally as consumers look to target wellbeing, mood and seduction [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/l-oreal-ceo-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category/15649890-2-eng-GB/L-Oreal-CEO-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/lvmh-parfums-christian-dior-beauty-as-a-legacy-2030-sustainability-plan-highlights-flowers-collaboration/15610679-1-eng-GB/LVMH-Parfums-Christian-Dior-Beauty-as-a-Legacy-2030-sustainability-plan-highlights-flowers-collaboration.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
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