In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.
L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.
From a launch inspired by the smash hit Barbie movie to hair, lip, and lash care and more, this month’s Launch Pad is packed with product launches to celebrate the sizzling summer months.
For the first six months of 2023, the French beauty multinational posted a net profit of €3.36bn, up by 4% year on year with growth from both volume and value sales.
Croda’s Incromine BD can be used in a variety of formulation applications including beard care and hair coloring products, and its consumer benefits include ‘smoothing, detangling, and moisturizing.’
The partnership, which aims to ‘help beauty brands enhance their omnichannel capabilities’ and transition from a ‘transaction-driven to relationship-driven commerce model’ offers cosmetic and PBC companies the ability to personalize customer experiences...
Summer is in full swing which means sweat and humidity can wreak havoc on even the best coiffed hair styles, regardless of type or length. This month, several brands have launched or are highlighting their latest and best options to keep the frizz at...
Brazilian chemical manufacturer Chemyunion debuted Polluout Detox earlier this year to provide manufacturers and suppliers of hair care products with an ingredient option to detox the hair shaft and follicle from environmental particulate damage.
Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
Probiotics and prebiotics are rising in popularity as scientists discover the link between gut health and overall health. Paraprobiotics, or inactive probiotics, may do the same for our scalp.
A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
Global consumer trends in hair care have morphed post-pandemic, with products offering efficacy, multifunctionality and skin health benefits gaining important traction, according to Euromonitor International.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Kao has identified ultraviolet (UV) damage as the main cause of hair frizz on the outer layer of the head, and in doing so underscored a gap in its existing personal care portfolio.
A round-up of CosmeticsDesign-Europe’s most-read news from February 2023 shows interest in legislation around PFAs and microplastics, animal-free safety testing and predictions on hair care and biotech promise.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Estée Lauder Companies president and CEO Fabrizio Freda has pegged skin care, fragrance, and luxury hair care as key drivers of growth in China as it moves away from last year’s COVID-19 troubles.
Oil extracted from Korean red ginseng byproduct offers promise in the development of active topicals targeting skin and hair health, alongside wider ingestible formulas, say researchers.
As beauty continues its shift away from animal-based ingredients to plant-based, it’s going to be worthwhile diving much deeper into biotechnology for more sustainable, sophisticated, efficient and innovative formulas, says the CEO of US biology startup...
Containing the patented ‘Verisol’ bovine collagen peptides produced by Gelita, the new supplement was found to increase skin elasticity by 15% over a period of four weeks in a study of 69 women aged 35 -55, compared to the placebo group.
International personal care major Unilever has developed a two-step method offering high SPF and UVA protection via a cleanser and cream that can be offered to consumers in a kit.
No-rinse shampoos are both trendy and, when effective, could have a significant impact on the quality of life and hygiene of the elderly, bedridden and ICU patients.
A team of Japanese dermatologists believe COVID-19-related hair loss is likely due to the overproduction of cytokine that is typically associated with the disease.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
A team based in China has found that a concoction of capsaicin, piperine, and curcumin compounds was as effective as minoxidil in treating alopecia areata.
Demand for eco-friendly skin care products is high and essential oils hold promise for naturally derived activities, and microemulsion could help improve their performance and stability.
Brands from the mass market to prestige products have been looking to be more inclusive of Black hair care consumers, but whether or not they’re doing that starts with R&D.
![L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions. [Redken]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-bets-on-redken-to-satisfy-indian-consumers-need-for-individualisation-and-experimentation/16670996-1-eng-GB/L-Oreal-bets-on-Redken-to-satisfy-Indian-consumers-need-for-individualisation-and-experimentation.jpg)
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
![A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/ashwagandha-in-cosmetics-supplier-eyes-untapped-potential-in-skin-and-hair-care/16308229-1-eng-GB/Ashwagandha-in-cosmetics-Supplier-eyes-untapped-potential-in-skin-and-hair-care.jpg)
![Consumer needs and focuses in hair care have evolved post-COVID, with a broader focus on self-care and wellness but also 'less is more' essential products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/05/hair-care-trends-2023-post-pandemic-focused-on-ageing-damage-and-scalp-care-says-euromonitor-international/16310200-1-eng-GB/Hair-care-trends-2023-post-pandemic-focused-on-ageing-damage-and-scalp-care-says-Euromonitor-International.jpg)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
![Estée Lauder CEO says skin care, fragrance, and luxury hair care as key drivers of growth in China. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-china-skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening/16155770-1-eng-GB/Estee-Lauder-China-Skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening.jpg)
![Red ginseng oil - extracted from the byproduct of traditional ginseng manufacturing - contains a plethora of active compounds suitable for skin and hair care applications [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review/16147562-1-eng-GB/Red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review.jpg)
![Could sun care developers perhaps look to fish for inspiration in UV protective formulas? Biotech could enable entire new categories to be born in beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/beauty-biotechnology-future-is-strong-with-new-category-opportunities-ahead-says-arcaea-ceo/16133075-1-eng-GB/Beauty-biotechnology-future-is-strong-with-new-category-opportunities-ahead-says-Arcaea-CEO.jpg)
![Unilever's invention features a cleansing wash-off step with a composition comprising high levels of water-soluble UVA and UVB sunscreens [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/13/unilever-files-international-patent-for-two-step-spf-uva-protection-via-cleanser-and-sunscreen/16019153-1-eng-GB/Unilever-files-international-patent-for-two-step-SPF-UVA-protection-via-cleanser-and-sunscreen.jpg)
![Clariant focusing beauty R&D on stress management in a post-pandemic world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/clariant-focusing-beauty-r-d-on-stress-management-in-post-covid-world/15912698-1-eng-GB/Clariant-focusing-beauty-R-D-on-stress-management-in-post-COVID-world.jpg)
![COVID-19-related hair loss is likely due to the overproduction of cytokine that is typically associated with the disease, study. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/covid-hairloss-japanese-dermatologists-link-hair-loss-to-covid-induced-cytokine-storm/15853121-1-eng-GB/COVID-hairloss-Japanese-dermatologists-link-hair-loss-to-COVID-induced-cytokine-storm.jpg)
![Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/18/kao-corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration/15858539-1-eng-GB/Kao-Corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration.jpg)
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin/15719895-1-eng-GB/Biosynthia-targets-Asian-hair-care-market-with-sustainably-sourced-biotin.jpg)
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![Makeup and hair care products developed with quality and simplicity in mind will fare well in the skinimalism movement [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/07/skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-wgsn/15580163-1-eng-GB/Skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-WGSN.jpg)
![Unilever's prestige hair care brand, Living Proof, makes a C-suite change by appointing Katie Glowski as Chief Sales Officer. [Living Proof]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/23/living-proof-welcomes-new-chief-sales-officer-katie-glowski/15539726-3-eng-GB/Living-Proof-welcomes-new-chief-sales-officer-Katie-Glowski.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![Hair care continues to boom and consumers have newfound interest in better understanding their hair type and needs on a personalised level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/27/unilever-living-proof-and-revieve-launch-ai-hair-care-advisor-tool-to-boost-hair-science/15364077-1-eng-GB/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science.jpg)
![Chinese study finds mix of peppers and turmeric were effective as minoxidil in treating hair loss. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/21/mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study/15331362-3-eng-GB/Mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study.jpg)
![The Bulldog hair styling range features a pomade, cream and spray all featuring hero natural and sustainably-sourced ingredients [Image: Bulldog Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/14/bulldog-skincare-launches-hair-styling-range-with-hero-natural-ingredients/15333261-1-eng-GB/Bulldog-Skincare-launches-hair-styling-range-with-hero-natural-ingredients.jpg)
