The whole ethos of the brand is built on ancient beauty and wellbeing rituals. The Ritual of Ayurveda was inspired by ancient wisdom from India, The Ritual of Sakura features rice milk, which has long been used by Japanese women for beauty purposes, and the Ritual of Hammam, which the brand has just relaunched with updated formulas and a new marketing campaign, is based around the famous Hammam/Turkish bath rituals.
The Ritual of Hammam products are designed to help users create an at-home spa feel. The formulations feature argan oil, which has long been used for beauty rituals in Morocco, as well as eucalyptus: which is added to hammam steam baths to give a re-energising experience.
According to the brand, the range focuses on deep cleansing and the purification routine of the body and was “inspired by one of the oldest cleansing traditions in the world.”