Brand

image courtesy of Cambridge Consultants

New Skintuition tech on display at CES 2018 today

By Deanna Utroske

The optical technology platform developed by Cambridge Consultants is bringing top-of-the-line skin data analysis in to the hands and homes of beauty consumers. Cosmetics Design caught up with Edward Brunner, head of Asia consumer business for the company,...

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.

Birkenstock ready for skin care expansion

Birkenstock ready for skin care expansion

By Lucy Whitehouse

German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.

Truth or dare? Natural color cosmetics that work

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Living Proof prestige hair care to become a Unilever brand in 2017

Living Proof to become a Unilever brand in 2017

By Deanna Utroske

The multinational consumer goods company announced plans this month to acquire Living Proof, a prestige hair care company best known, perhaps, for being co-owned by businesswoman and actress Jennifer Aniston.

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