Brand

Europe’s best summer beauty popups

Europe’s best summer beauty popups

By Kirsty Doolan

We’ve rounded up some of the most innovative and visually beautiful beauty popups that have graced cities across Europe over the past month.

People on the Move © Martin Barraud Getty Images

People on the move: Recent notable industry employment shifts

By Cassandra Stern

Job changes and board appointments are an inevitable part of the shifting tides of the cosmetic and personal beauty care industry. In this recurring segment, CosmeticsDesign looks at recent and notable employment changes within these business areas.

New Skintuition tech on display at CES 2018 today

New Skintuition tech on display at CES 2018 today

By Deanna Utroske

The optical technology platform developed by Cambridge Consultants is bringing top-of-the-line skin data analysis in to the hands and homes of beauty consumers. Cosmetics Design caught up with Edward Brunner, head of Asia consumer business for the company,...

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.

Birkenstock ready for skin care expansion

Birkenstock ready for skin care expansion

By Lucy Whitehouse

German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.

Truth or dare? Natural color cosmetics that work

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Living Proof prestige hair care to become a Unilever brand in 2017

Living Proof to become a Unilever brand in 2017

By Deanna Utroske

The multinational consumer goods company announced plans this month to acquire Living Proof, a prestige hair care company best known, perhaps, for being co-owned by businesswoman and actress Jennifer Aniston.

Unilever takes a page from the indie beauty playbook

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.

P&G streamlines global PR strategy

P&G streamlines global PR strategy

By Deanna Utroske

The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

Cosmetics and Personal Care Packaging: top trends

Part 2 Of 4

Cosmetics and Personal Care Packaging: top trends

By Deanna Utroske

Being on trend in the fast-paced business of beauty has its advantages and its challenges. We caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care...

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

Time for men’s grooming to stand out by going novel

Special Newsletter - Men's Grooming

Time for men’s grooming to stand out by going novel

By Andrew MCDOUGALL

The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

M&A a high priority for Estée Lauder

M&A a high priority for Estée Lauder

By Andrew MCDOUGALL

Estée Lauder sees merger & acquisition activity as a high priority as it looks to grow more following strong financial results.

Seufert's transparent packaging for cosmetics

Want to look different? Be transparent!

By Andrew MCDOUGALL

Seufert Transparente Verpackungen has launched a way for cosmetics and perfume makers to make their products stand out on the shelves with its new transparent packaging.

Creating brand loyalty most beneficial in facial care

Creating brand loyalty most beneficial in facial care

By Andrew MCDOUGALL

Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.

Sun care segment branching out with multifunction and anti-ageing

Sun care segment branching out with multifunction and anti-ageing

By Lucy Whitehouse

With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...