Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Job changes and board appointments are an inevitable part of the shifting tides of the cosmetic and personal beauty care industry. In this recurring segment, CosmeticsDesign looks at recent and notable employment changes within these business areas.
One tech start-up thinks so. Artificial intelligence start-up Cherry Pick will launch its first beauty brand next year, created using technology that reads real-time consumer demands and identifies the ideal talent to front it.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
The optical technology platform developed by Cambridge Consultants is bringing top-of-the-line skin data analysis in to the hands and homes of beauty consumers. Cosmetics Design caught up with Edward Brunner, head of Asia consumer business for the company,...
The major pharmacy-led retail company has announced it will be using Fareva for the manufacture and supply of its own beauty brands and private label products.
The fall installment of the twice-yearly industry event took place late last week in Santa Monica, California, bringing cosmetics and personal care industry executives together for networking, brainstorming, and ideas sharing.
A leading retailer in the European beauty market, Douglas, has become a dominant player in Spain due to the acquisition of perfumery business Bodybell.
L’Occitane has released its FY2017 results, and sees its net profit up 16.2% to EUR 132.4 million, the highest since its listing, while gross margin reached a ‘historical high’ of 83.3% (up 0.5 points).
Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.
German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.
Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...
Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...
The multinational consumer goods company announced plans this month to acquire Living Proof, a prestige hair care company best known, perhaps, for being co-owned by businesswoman and actress Jennifer Aniston.
Bulldog, male grooming brand, has won an award from a major UK retailer for its ‘Original Moisturiser’ product - here, the brand gives us the lowdown on how to stay ahead.
This week Estée Lauder announced that it will pay over $1bn for the millennial-facing color cosmetics brand—a deal that will likely be complete by the end of the year.
Rituals has made a bold move into the UK market with the mooted opening of a flagship concept in the upmarket retail area of High Street Kensington, in West London.
The social media – driven approach to PR has come into its own. So to find out what it’s all about, what works, and what’s next, Cosmetics Design checked in with Alexa Tonner, EVP of Collectively.
A new study into how different US consumer industries are perceived puts health and beauty in third place, behind the automotive and retail sectors, with retailer Sephora and Chanel both getting top marks.
At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.
The social network has been sharing data recently that suggests beauty and hair care brands do particularly well with consumers on its platform, and new numbers show video content there has boosted purchase intent for L’Oréal shoppers.
Brands and manufacturers are constantly innovating packaging as they look to engage consumers and build brand loyalty, and this is seeing six key trends influence the sector, according to market research firm Mintel.
The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.
According to Shiseido CEO Masahiko Uotani, although Japanese beauty brands are on top of technology, functionality and service, there's still some work to be done on brand identity and connecting with the consumer.
Anglo-Dutch consumer goods giant Unilever has called upon its US Personal Care boss to replace Graeme Pitkethly as general manager for the UK & Ireland business.
Being on trend in the fast-paced business of beauty has its advantages and its challenges. We caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care...
Unilever flexes its skin care muscle once again this time agreeing to buy clinical brand Murad, as it looks to further enhance its position in the market and ‘complement’ recent acquisitions.
Natura, Yves Rocher, The Body Shop, and Dabur are among the brands that consumers strongly identify with biodiversity; according to the Union for Ethical BioTrade’s Biodiversity Barometer as beauty brands lead the way.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Seufert Transparente Verpackungen has launched a way for cosmetics and perfume makers to make their products stand out on the shelves with its new transparent packaging.
Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.
After identifying significant growth opportunities across export markets and online, ‘Works with Water Nutraceuticals’ has completely revamped its skin supplement range in an effort to drive sales and brand awareness.
With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...
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