Brands are wasting their time trying to hook younger consumers in for the long haul with anti-ageing claims, according to industry experts speaking recently at a roundtable discussion on the topic hosted by CosmeticsDesign.
A company retailing products in Russia has been called out for ‘misleading’ consumers by trading under the BBC name, and has had its trademark invalidated.
The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…
A 'Korean wave' is helping Asia's brands to take a strong foothold of the market share which will see them take their place at the top table amongst Western players once and for all.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
Braun’s signing of actress and model Jessica Alba signals that personal care devices are responding to the increasing demand for a ‘beauty’ brand identity.
In part two of its brand redesign, Unilever announces the new identity for its Lynx/ Axe grooming range having worked closely with design consultancy, Elmwood.
Unilever’s leading deodorant brand Axe has had its body spray packs go through a makeover as it looks to breathe new life into the range and stand out on the shelves.
The global packaging provider has expanded its line of fragrance pumps in a bid to enhance the consumer experience with its ‘Emotions of Spray Collection’ as the fragrance industry continues to evolve.
L’Oréal has confirmed a draft agreement that will see it acquire the Decléor and Carita professional skin care brands from Japanese cosmetics giant Shiseido.
When your brand is as well-known as Nivea every pack design becomes important to maintain its image. With this in mind, Beiersdorf set a specific project for packaging supplier Global Closure Systems for its latest skin care product.
The European Co-Packers Association (EPCA) is holding a conference that will look into some of the most pressing issues in the packaging sector, including brand protection and product coding.
UK grooming brand Wingman is tapping into the multifunctional trend and hoping to share a slice of the fiercely competitive men’s personal care market with the launch of its new unique 3-in-1 body, shave and hair wash formula.
Procter & Gamble and Alexander McQueen have announced that the former’s Prestige business has signed a contract to enter into a license agreement to manufacture and sell designer fragrance products.
Having cemented its position in the beauty box market, discovery retail firm Birchbox is not resting on its laurels, as it unveils its new global brand identity and website, in a bid to improve and strengthen customer experience and create a lifestyle...
At the most recent LuxePack event in New York, packaging experts outlined how a brand can best translate itself across language and culture borders. Here, Cosmetics Design highlights the key steps the industry can take to maximize its efforts in this...
Olay maintains its dominant position at the top of the BrandFinance Cosmetics 50 table, but a slight value fall coupled with a surge in competitor growth has seen L’Oréal eat away at that lead.
Skin care brand Nivea has taken a trip down memory lane having undergone a redesign based around the classic blue tin from the 1920s incorporating the blue Nivea colour and white Bauhaus lettering onto the capos and closures of its packaging.
Beauty behemoth L’Oréal has opted for Mega Airless' dispensers for its Garnier brand’s newly launched UltraLift Swirl 2-in-1 Serum + Cream anti-wrinkle formula.
Packaging provider Meadwestvaco has recognised the importance of consumer insight into the prestige fragrance industry; carrying out vast research to inform its new Melodie pump spray.
At the 2012 edition of Beyond Beauty in Paris, the winners of the Beauty Challenger Awards were unveiled on the second day of the event on 11 September 2012.
L’Occitane has continued its strategy of driving future global growth with its first foray into the Asian skin care market with its acquisition of a stake in the premium brand, Erborian, which marks the Group’ first acquisition of a brand after its listing...
The cosmetics packaging supplier has announced it has developed a new industrial design service that helps to explore different options prior to selecting a pack.
At next month's HBA Global Expo the three day-educational program has a new focus on increased interactivity, which will be underlined by themes in this year's conferences, the organizers say.
Estee Lauder was buoyed by a double-digit increase in second quarter earnings thanks to an unexpected boost from holiday sales and strong growth in emerging markets.
In order to build its beauty category, the European supermarket and hypermarket retailer Carrefour has signed a long-term cooperation agreement with the health and beauty group Alliance Boots.
Rexam Personal Care has launched its new XD 11 Twist fragrance pump at the PCD Congress in Paris building on the success of its current pump range as well as offering an eco-friendly aspect.
During a key presentation at the recent Natural Beauty Summit in Paris, industry consultant Michael Gutsatz underlined the importance of developing brands around people and sustainability
Brand strategist Nadia Yousif spoke to CosmeticsDesign.com USA to explain the basic rules on how international brands can successfully target the US market.
With a strong focus on the natural and organic movement and other emerging trends, Beyond Beauty 2010, a 4 day event that combines three separate shows and features more than fifty conferences, opened its doors on 12th September in Paris.
As part of its efforts to expand into the European market, design, print and packaging firm Multi Packaging Solutions (MPS) has opened a London office.
The European Court of Justice (ECJ) has ruled that use of trademarks as key words in online advertising can result in trademark infringement under certain circumstances, although it does not stop third parties from purchasing them.
Provider of private-label product management solutions, Trace One, has acquired UK-based Eqos, positioning itself as the European leader in its market.
Several companies within the personal care and cosmetics sector have signed up to add the on-pack recycling logo launched by the British Retail Consortium (BRC) to their products.
The Nivea brand has been redesigned to give it more of a global identity and harmonise the many different personal care and cosmetics sub-categories it is present in.
Private label natural and organic products are gaining market share in Europe but far from stealing sales from established brands they are pushing the growth of the sector.
US district judges have ruled that relatives of the Gucci family can no longer market products using a similar trademark to that used by the Gucci business.
Secondary packaging can serve to protect a product and also to give it a more up market appearance, but with consumers becoming both more eco- and budget-conscious its demise could be imminent.
With word out that consumers are increasingly focused on value for money, providing personal care products that fulfill this criteria is now the big challenge facing manufacturers.
L’Oreal has suffered another setback in its long-running legal battle against Bellure, the Belgium perfume makers which sold discount scents on their similarity to big brands.
Welcome to your latest edition of PodCast News. In this four-minute bulletin hear why L'Oreal has been criticised for its latest hair dye advert, learn how half of all new sunscreen products fall short of full protection and unravel the mysteries...
