Fragrance

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Cox said the company's future goals revolve around developing new sustainable and zero-waste packaging and ecosystems for clients, and swapping as many ingredients as possible with sustainable upcycled counterparts (Image: Getty)

Start the week with a startup: Genie Supply

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO of Genie Supply, Megan Cox, about how her private label business model could be the future of beauty product...

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Beauty Forward 2024: Meet the US Discussion Panel

Beauty Forward 2024: Meet the US Discussion Panel

By Cassandra Stern

Our CosmeticsDesign North America panel will discuss the profile of the next generation of US beauty consumers and includes the VP of Beauty Thought Leadership from NIQ, Head of Global Supply Chain Resources for the Independent Business Association, CEO...

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…

Image: Getty

8 plant-based packaging innovations

By Kirsty Doolan

As changing regulations propel beauty brands to find new packaging solutions, bio-based packaging can be an option. Here’s a round-up of some of the latest plant-based packaging innovations…

Use of plant milking technology is set to be a big trend for the cosmetics industry this year (Image: Clariant)

What you need to know about plant milking for cosmetic ingredients

By Plant milking: what you need to know

Plant milking was pioneered over 15 years ago by French biotech company Plant Advanced Technologies and it’s back on the agenda this year, as the pressure is on to find more sustainable ways to work with plant-based beauty ingredients.

Goodman advised businesses to choose a sustainability accreditation that has a third-party audit for extra transparency (Image Getty)

How to choose a sustainability accreditation

By Kirsty Doolan

As more cosmetics businesses strive to become greener, achieving a sustainability certification can be a great way to differentiate your business and show your customers that you’re an ethical company that prioritises their eco concerns.

The L’Occitane Group is set to acquire the Florence-based home scent brand (Image: Dr. Vranjes Firenze Instagram)

L’Occitane Group acquires Dr. Vranjes Firenze

By Kirsty Doolan

The group has bought luxury Italian home fragrance brand Dr. Vranjes Firenze, as part of its “strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands”.

It's been a regulations-packed year for the cosmetics and personal care industry (Image: Getty)

Cosmetic regulations round-up: 2023

By Kirsty Doolan

From PPWR to MoCRA, EPR and deforestation laws, it’s been a regulations-heavy time for the cosmetics industry across the globe. We recap some of the most important regulatory updates in 2023 for companies that sell in the EU, UK and beyond...

Certifications like B Corp can be helpful to assess the impact of a business, as well as showcase ESG credentials to potential customers or employees

Should your business get B Corp-certified?

By Kirsty Doolan

With a spotlight being shone on all aspects of environmental, social and governance (ESG), being awarded certifications from a body such as B Corp can help prove your credentials to potential customers and likeminded businesses. We spoke to some brands...

More businesses may face accusations of 'greenwashing' as we head into 2024 (Image:Getty)

How can you avoid ‘greenwashing’ accusations?

By Kirsty Doolan

As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.

Beauty and personal care products that appeal to one or more of the senses are a guaranteed way to differentiate a brand or product

Seeing sense: innovating in sensory beauty

By Kirsty Doolan

The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?