A brown algae extract is the latest to join the growing number of anti-aging actives claiming to stimulate sirtuin activity, proteins that may play a role in longevity.
The Advertising Standards Authority (ASA) has ruled against Basic
Research for failing to substantiate anti-ageing claims attributed
to its "stem cell" cream.
UK health and beauty retailer Superdrug is positioning itself to do
battle with leading beauty retailer Boots by launching a new
anti-ageing skin care range.
