First consumer anti-ageing magazine published

By Guy Montague-Jones

- Last updated on GMT

The boom in anti-ageing has prompted Elite Publishing to launch a UK magazine dedicated exclusively to the subject.

Elite Publishing says the new magazine, called Elixir International​, will be the first quarterly glossy in the world to be focused entirely on the market for anti-ageing products and services.

Fast growth and innovation

Anti-aging has long been one of the fastest growing segments in the beauty industry and is set for further development and diversification as new product concepts and technologies spring up.

Stem cells, beauty foods and laser devices are just some examples of the innovations that are ready to drive future growth in anti-aging and deepen consumer interest in the possibility of turning back the clock.

Elixir International​ will contain features on the new anti-ageing products that are changing the face of the beauty industry alongside lifestyle articles that will help readers hold back the forces of aging in their daily lives.

“Today’s consumers want to know about the latest products and the science behind them so we will meet their needs with intelligent and sophisticated news and features on anti-ageing products and services from around the globe,”​ said Elixir publisher Oskar Keysell.

The 200-page quarterly magazine will be produced in the style of Vogue ​magazine and will also be published online.

Target demographic

The target audience for Elixir International​ is wealthy men and women aged 28 and older who are eager to live longer, healthier lives and are interested in the products and services that will help them on their quest.

The magazine will go on sale in the UK at major retailers including WH Smiths, Borders and Tesco from October with a cover price of £3.80. Elixir International will also be distributed in gyms, spas and other haunts of the target audience.

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