The founder of direct-to-consumer (D2C) hair care startup Chāmpo says it’s an exciting time to innovate in a category that has traditionally lacked creativity, as consumers seek out high performance, modern and visually aesthetic brands.
New Zealand-based Organic Riot is eyeing huge opportunities in mature beauty markets such as the US, where it believes its emphasis on sustainability and traceability has helped it to stand out in a saturated natural and organic skin care market.
Plums and prunes discarded by the agri-food sector can be used to develop zero-waste emollient oils for skin care and hair care, tapping into widespread demand for sustainable, plant-based innovation, says UK supplier Kerfoot Group.
The ongoing COVID-19 pandemic has fuelled seismic change worldwide, but consumers are also increasingly online, dismissing plastic, demanding transparency and choosing vegan – all significant challenges for today’s beauty industry, says the managing director...
Cannabidiol (CBD) has gained huge interest recently across the beauty world, but there continues to be serious issues with mislabelling and dishonest brand positioning, says the founder of Moia Elixirs.
Interest in natural cosmetics continues to hold strong but industry must go beyond ‘natural’ claims to remain relevant in today’s global environmental crisis, considering more holistic criteria like end of life and biodegradability, says an expert consultant.
Scottish floral water brand Seilich has built its entire model on biodiversity balance and giving back to the environment – a way of doing business that all beauty companies should take on, according to its founder.
‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.
Czech Republic start-up Moia Elixirs has developed a cannabidiol-infused nanofiber face mask that activates on contact with water and boasts 97% absorption – technology it says will significantly advance possibilities in skin care.