Clean & Ethical Beauty

Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

TNT Group's bottle design for Puig's Penhaligon's fragrances

7 packaging trends to watch

By Kirsty Doolan

We spoke to some of Europe’s top luxury packaging companies to discover what's next for beauty and personal care packs.

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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