Natural active that “stimulates endogenous regeneration of NAD+”
NAD+, which has been a star ingredient in anti-ageing supplements, plays a crucial role in various cellular processes but so far hasn’t successfully been used in cosmetics, as the molecule has poor stability and cannot be ‘taken up’ into skin cells.
Mibelle Biochemistry has launched a holistic solution, RejuveNAD – sourced from sustainably cultivated sunflower sprouts through indoor farming – which it said can increase NAD+ levels in the skin through cosmetic applications. The company said the natural active ingredient stimulates the endogenous regeneration of NAD+ by activating enzyme NAMPT and naturally boosts the longevity module to support cellular processes.
According to Mibelle Biochemistry, clinical studies show that the active can “counteract at least five hallmarks of ageing in the skin simultaneously: Mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability”. It said the ingredient can “make the skin look eight years younger in just 42 days.”