After 27 years of expansion into 35 countries across Europe, RINGANA has announced it is launching into the Latin American market with an initial select product release in Mexico in October of this year.
The company is “forecasting growth of ten per cent this year, with sales up from EUR 178.1 m in 2022 to EUR 200 m in 2023,” said Andreas Wilfinger, CEO of Ringana, and the expansion efforts into Mexico and Latin America are “in tune with the company’s mission to offer aware, sustainable products to a global public.”
To learn more about the brand, its initial launch in Mexico, and RINGANA’s plans for further expansion into Latin America, CosmeticsDesign spoke with Wilfinger for his insights.
Founded in 1996, RINGANA is a mid-sized company of over 500 people and is “a pioneering Austrian company in the fresh skin care and food supplements industry” with a focus on producing products with “freshness, efficacy and sustainability,” and are “vegan and contain no artificial preservatives or additives,” said Wilfinger. Regarding distribution, RINGANA products are manufactured at the company’s “new facility in St. Johann in der Haide in Austria and are shipped from there to international customers in 35 countries, including Mexico” as of October of this year, he said.
Expansion into Latin America
When choosing its first international launch point, Wilfinger shared that “for RINGANA, expansion to Mexico is a historic milestone,” the company was explicitly selected because “Latin America’s biggest Spanish-speaking market is the starting point for tapping into the region as a whole.”
Furthermore, to achieve its goal of launching its products into an international space, the company “has put a strategic country and administration management team at the top of the company that is completely dedicated to achieving sustainable growth in the dynamic Mexican market,” he said.
As of this month, “about 20 products of FRESH cosmetics (face and body) are available and approved for the Mexican market which largely covers the RINGANA care routine,” said Wilfinger. While “no big changes have yet had to be made to existing formulations,” he said, “more products are currently in the process of being approved along the countries´ and market´s regulations.”
About the expansion efforts so far, Wilfinger stated that “the early success of RINGANA activities in Mexico has already exceeded expectations, paving the way for excellent year-end results,” and that “the aim for Mexico is being able to launch as many RINGANA products as possible and to establish the RINGANA brand and the attributes of freshness, effectiveness and sustainability.”
Further expansion efforts
Moving forward, Wilfinger explained, “Since the company is expecting further growth, it has exciting plans for the final weeks of the year – a Christmas campaign is still to come – and for 2024.” These plans include introducing additional skin care product options “along with the vegan food supplement line, further strengthening the brand’s presence in Mexico.”
Regarding further innovation in the space, he shared that “in general, of course, we are always working on new product innovations and trends and are increasingly expanding our sustainability strategy,” adding that “the company is striving not only for commercial success but also aspires to make a meaningful contribution to the well-being of both people and the planet.”