Market Trends

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2021 – think inclusive, tech-driven and green… (Getty Images)

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.

From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images)

Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020

By Kacey Culliney

The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...

Beauty trends 2021 by CosmeticsDesign global editors

12-MINUTE WATCH: TRENDS 2021 BY COSMETICSDESIGN EDITORS

15 global beauty trends to watch in 2021: From CosmeticsDesign’s Editors

By Kacey Culliney

Multicultural beauty, sophisticated hygiene and green products for all will take the spotlight next year, as consumers turn to relatable and engaging concepts that fulfil their needs. CosmeticsDesign’s global editors take you through the top 15 global...

Probiota Champions: In conversation with Prof Gregor Reid

Probiota Champions: In conversation with Prof Gregor Reid

By Stephen Daniells

From leading the FAO/WHO working group on Probiotics to his pioneering work in Africa, Prof Gregor Reid’s impact on the probiotics, prebiotics, and microbiome fields is immense. We caught up with him to hear his stories, opinions, and thoughts on what’s...

Plenty of beauty and tech firms have already developed innovative devices to offer consumers highly-personalised colour cosmetics at-home (Getty Images)

Special Edition: Personalised Beauty in a Digital Revolution

Beyond skin care: Ultra-personalised colour cosmetics the future in beauty

By Kacey Culliney

Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.

© Getty Images \ (Ponomariova_Maria)

Consumer Confidence: TULA Skincare plans to spark a movement

By Deanna Utroske

In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...

Consumers are now prioritising credentials such as safety, transparency, ethical sourcing and looking for highly-personalised beauty products (Getty Images)

Special Edition: Natural Ingredients & Claims

Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

By Kacey Culliney

‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.

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