Market trends

The next Bologna show will return between 20 - 23 March in 2025

The Cosmoprof and Cosmopack Award winners

By Kirsty Doolan

The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.

The prestigious new collection has launched into London's Heathrow Terminal 4 as part of the brand's expansion plans

UAE’s Ajmal Group expands into UK travel-retail

By Kirsty Doolan

Luxury Dubai-based fragrance company Ajmal Group has chosen the UK travel-retail market to launch its new collection. The CEO shared more about the move; how the UAE fragrance consumer differs to the European one; and how he has worked with leading perfumers...

The doctor skin care brand is embracing beauty technology for its a disruptive business model

Simon Ourian M.D. skin care continues its European expansion

By Kirsty Doolan

The favourite dermatologist of the Kardashians and Lady Gaga is launching an AI-based digital-first consultation service into new markets and has big plans for its club-based business model and microinfluencer strategy…

In 2023, the company opened over 200 new stores across the globe, including its first stores in Asia

How Rituals Cosmetics built a €1.7bn business

By Kirsty Doolan

The Dutch lifestyle and personal care company Rituals Cosmetics reached a record-breaking year in 2023 and enjoyed huge global expansion. Here the brand’s CEO shares five insights…

Beautynova owns the professional hair care brand milk_shake, which has seen mounting success in the EU and US markets

Beautynova poised for EU & US growth following acquisition

By Kirsty Doolan

Private equity firm PAI Partners has acquired a majority stake in expanding Italian hair care business Beautynova, which owns an array of brands including milk_shake, z.one concept and Medavita, and is eyeing future growth...

A recent study found that the effects of climate change could trigger eczema or worsen flare-ups of the skin condition (Image: Getty)

How climate change is impacting skin care NPD

By Kirsty Doolan

As air temperatures continue to rise and more of the world experiences extreme weather conditions, this is likely to negatively impact more people’s skin and create a need for new cosmetics solutions…

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Image: Getty

6 hair care brands focusing on ingredients innovation

By Kirsty Doolan

Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...

The King and Queen of Spain were present at the official opening of Puig's new offices in Barcelona

Skin Care becomes Puig’s fastest-growing segment

By Kirsty Doolan

Spanish beauty company Puig hit total sales of €4.3bn in 2023 – up by 19% from the previous year – and the company is now making waves in the skin care category, outside of its traditional focus on fragrance and colour cosmetics...

2024 Dandruff Care Trends © vchal Getty Images

Microbiologist discusses 2024 dandruff care trends and innovations

By Cassandra Stern

Drawing from her extensive background in product formulation and development, Dr. Sabrina Behnke explains how the influential role of the microbiome, the ‘skinification’ of scalp care, and regulatory actions for scalp care ingredients are shaping the...

Sterland said that Weleda is aiming to find packaging that can preserve its products without causing any damage to the planet

Circularity in the beauty industry: Q&A with MD at Weleda UK

By Kirsty Doolan

With a barrage of new regulations and consumer pressure, sustainability and circularity have never been so important for the industry. We spoke to Weleda about its regenerative model and how other companies can become more circular.

In 2023, Nivea enjoyed a record-breaking year for Beiersdorf, while its derma brands Eucerin & Aquaphor also saw strong sales

Beiersdorf CEO on record-breaking 2023 sales

By Kirsty Doolan

Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.

Wild has chosen to launch its new hair care range exclusively with the UK supermarket chain

The compostable & refillable brand Tesco is betting on

By Kirsty Doolan

Disruptive UK-based personal care brand Wild has just launched standalone bays at Tesco stores and debuted its move into hair care with the retailer. We spoke to the brand to find out more…

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China focus: Latest developments in China’s booming beauty market

By Hui Ling Dang

We round up the most recent developments in the exciting Chinese beauty market, including SK-II and Amorepacific’s slump in China, Estée Lauder’s plans to capture the luxury beauty market, C-beauty brand Documents’ prospects, and Sa Sa’s sales performance....

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Soeder hopes that its practices can showcase how other beauty and personal care brands can start to establish fully circular processes

Start the week with a startup: Soeder

By Kirsty Doolan

Every fortnight we talk to a game-changer startup brand about why it exists and how it plans to change the industry. This week we spoke to founders of the personal care brand Soeder, Hanna and Johan Olzon Åkerström, about its circular business model,...

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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