A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
EMEA beauty suppliers say upcycled ingredients are the next-big trend to watch in 2022, as brands look for ways to plug circular needs and cater to sharper consumer sustainability demands.
Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...
By Len Monheit, Executive Director, Collagen Stewardship Alliance
Collagen has become ubiquitous, perhaps even a poster child, for broad health and wellness as the audience for this exciting ingredient has continued to expand in recent years. This growth is expected to continue into 2022 and beyond, and as is the case...
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
From hybrid cosmetics to menopause beauty to upcycled ingredients, CosmeticsDesign’s global editors take you through the top 15 global trends to watch for 2022.
Ingestible skincare appeals to consumers of all skin tones on both sides of the Atlantic and could create a “platform for inclusivity” within the beauty industry, a survey says.
SPECIAL EDITION: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
The natural and organic cosmetics category will continue its growth in coming years, but broader green sustainability issues will become central for brands operating in the space, says the founder of Ecovia Intelligence.
The COVID-19 pandemic took its toll on beauty, but skin care came out stronger than ever with some key sub-categories offering plenty of innovation and growth promise in the years ahead, says WGSN.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
We round up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Estée Lauder, LG Household & Health Care, Hindustan Unilever and more.
Beauty markets around the world are sharply focused on sustainability, with substantiated claims, smart lifecycle analysis and closer-to-home sourcing some of the top priorities.
In the latest episode of the Beauty Broadcast, our guests from Lovebyt and Vedix explain how the oral care sector is progressing from meeting basic health needs, to becoming a beauty and lifestyle essential.
Consumers are increasingly aware of the detrimental effects of not getting enough sleep, and emerging links between the gut microbiota and sleep could create opportunities for prebiotics and probiotics in the booming natural sleep aid category.
The ongoing COVID-19 pandemic has carved out very specific and different protective beauty opportunities as consumer lifestyles and mindsets have evolved, says Mintel.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Inside-out beauty continues to gain momentum as consumers seek out edibles for overall wellness, but probiotic innovation presents fresh opportunities to target specific skin disorders and health areas.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Consumers worldwide now believe a healthy appearance, hygiene and cleanliness and feeling comfortable in yourself is what defines beauty, opening plenty of opportunities for functional, efficacious and authentic innovations, according to Euromonitor International.
Beauty that is better for the planet and people is surging, with great industry strides made in ingredients and packaging, but efforts need to be met with positive consumer perception to truly succeed, an expert says.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2021 shows interest in beauty ‘personas’ to watch, the big-brand push towards an environmental impact system, and scientific frustration around the future of animal-free chemical testing.
Leading health and wellness retailer Holland & Barrett has joined a UK-based initiative called GenM, showing its promise to improve awareness and provisions for perimenopausal and menopausal women.
Shakeup Cosmetics has expanded its line-up with two new skin care offerings that were developed to meet the needs and concerns of the busy modern male.
Hong Kong-listed L’Occitane’s latest quarterly sales figures of the 2022 fiscal year have outperformed those from before the pandemic thanks to the performance of key brands, online sales and offline recovery.
We round-up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Shiseido, LG Household & Health Care, Amorepacific, and more.
Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.
Retail major Walgreens Boots Alliance has unveiled a series of UK high street investments in recent months, but focus and investment must now be directed towards e-commerce if the retailer wants to remain competitive, says an expert.
Concerns over climate change and pollution are pushing cosmetics producers to become more eco-friendly, and indie brands are well positioned to pivot towards biodegradable ingredients and packaging, says the co-founder of Indie Beauty Expo.
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other categories in the beauty space.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
The natural and organic cosmetics category will expand in pharmacies, beauty stores, salons, spas and e-commerce over the coming years, shifting outside of its traditional speciality retail setting, says Ecovia Intelligence.
Concerns for personal health and the health of the environment are blurring the lines between make-up and skin care as consumers seek out colour cosmetics that provide more than just superficial benefits.
Understanding and communicating the impact cosmetics production has on people and planet is the next chapter in industry’s journey towards full circularity, says Natura &Co’s VP of sustainability and group affairs.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
Japanese beauty major Shiseido is throwing its full weight behind skin care with its CEO believing there are “emerging segments” that it can capitalise on in the next few years.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin...
The COVID-19 pandemic is set to shape the future of personalised colour cosmetics development to focus on hybrid make-up formulations that tap into health and wellness demand.
MANSCAPED is aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia but says it will first take time to understand the nuances of the different markets from its Singaporean foothold.
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
The number of new skin care product launches incorporating oat kernel extracts and oils for their prebiotic properties to make skin health claims is growing year by year, according to Mintel.
Consumers are becoming more educated about the importance of maintaining a healthy microbiome for their holistic health, according to new market research which will be presented at Vitafoods 2021 next month.
The skin care market is lacking anti-ageing solutions for consumers with sensitive skin even though they are more susceptible to premature ageing, says a South Korean ingredient manufacturer.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
Engaging content that tells a character-led story is the future for beauty brands looking to engage better with consumers around sustainability, says Dutch eco video streaming service WaterBear.
The COVID-19 pandemic has accelerated the development of new retail experiences such as virtual stores, but one expert believes this is only the tip of the iceberg when it comes to the potential of extended reality in the beauty space.
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![EMEA suppliers are predicting a boom in upcycled ingredients from food and non-food waste streams next year [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/23/upcycled-ingredients-key-2022-beauty-trend-in-emea-say-suppliers/13119324-1-eng-GB/Upcycled-ingredients-key-2022-beauty-trend-in-EMEA-say-suppliers.jpg)
![CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/21/beauty-trends-2022-emea-region-include-skin-health-menopause-and-refills-says-cosmeticsdesign-europe/13112961-1-eng-GB/Beauty-trends-2022-EMEA-region-include-skin-health-menopause-and-refills-says-CosmeticsDesign-Europe.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![A lot of the natural and organic pioneers are now leading the charge in wider sustainability efforts as well, from circular ingredients to greener packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/10/natural-and-organic-cosmetics-market-now-focusing-on-sustainability-and-green-beauty-issues-says-ecovia-intelligence/13083984-1-eng-GB/Natural-and-organic-cosmetics-market-now-focusing-on-sustainability-and-green-beauty-issues-says-Ecovia-Intelligence.jpg)
![According to fashion and beauty trend forecaster WGSN, skin care has become COVID-19's 'bright spot' with clear opportunities in concentrated active formulas, sleep-time care and underarm product innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/08/skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-wgsn/13077232-3-eng-GB/Skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-WGSN.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
![Most-read stories on the activities of the big-name beauty brands in the region. [HUL / Love Beauty and Planet]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/estee-lauder-lg-h-h-and-hul-feature-in-our-big-brand-round-up/13040911-1-eng-GB/Estee-Lauder-LG-H-H-and-HUL-feature-in-our-big-brand-round-up.jpg)
![Consumers are increasingly looking for beauty products that help them shield from external aggressors, including pollution, but also offerings that tackle technology woes like blue light exposure and fatigue [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/17/protective-beauty-trends-post-covid-show-digital-spf-and-pollution-opportunities-says-mintel/13022210-1-eng-GB/Protective-beauty-trends-post-COVID-show-digital-SPF-and-pollution-opportunities-says-Mintel.jpg)
![Forest Essentials hopes launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal [Forest Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/forest-essential-sets-its-sights-on-us-sea-and-middle-east-after-uk-launch/12987307-1-eng-GB/Forest-Essential-sets-its-sights-on-US-SEA-and-Middle-East-after-UK-launch.jpg)
![Beauty and wellness brands, ingredient suppliers and scientists are ramping up efforts to advance how probiotic supplements can be used to target skin and oral health conditions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/12/probiotic-supplements-in-beauty-targeting-psoriasis-acne-and-oral-health-with-research-and-innovation/13003580-1-eng-GB/Probiotic-supplements-in-beauty-targeting-psoriasis-acne-and-oral-health-with-research-and-innovation.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
![Consumers today instead consider a 'healthy appearance' and 'inner confidence' amongst the most important aspects of beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/04/euromonitor-international-voice-of-consumer-beauty-survey-2021-shows-health-key-in-beauty/12985642-1-eng-GB/Euromonitor-International-Voice-of-Consumer-Beauty-Survey-2021-shows-health-key-in-beauty.jpg)
![A beauty product can be perfectly sustainable, but if it's not perceived as such by consumers 'it's no good' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/03/sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-gim/12980806-1-eng-GB/Sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-GIM.jpg)
![Shakeup Cosmetics has expanded its line-up with two new skin care offerings. [Shakeup Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shakeup-cosmetics-expands-into-skincare-with-intuitive-multitasking-launches/12924171-1-eng-GB/Shakeup-Cosmetics-expands-into-skincare-with-intuitive-multitasking-launches.jpg)
![L’Occitane’s latest quarterly sales figures of the 2022 fiscal year have outperformed those from before the pandemic. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-q2-sales-rebound-to-surpass-pre-pandemic-levels-by-7/12961434-1-eng-GB/L-Occitane-Q2-sales-rebound-to-surpass-pre-pandemic-levels-by-7.jpg)
![Shiseido, Amorepacific, LG H&H and more in our big brand round-up [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-amorepacific-lg-h-h-and-more-in-our-big-brand-round-up/12961150-1-eng-GB/Shiseido-Amorepacific-LG-H-H-and-more-in-our-big-brand-round-up.jpg)
![Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z. [Bilibili]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/27/why-bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-china-s-gen-z/12960963-1-eng-GB/Why-Bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-China-s-Gen-Z.png)
![Beauty brands and retailers cannot under-estimate how important e-commerce is going to be over the next five years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/25/boots-health-and-beauty-growth-needs-e-commerce-investment-says-edge-by-ascential-expert/12954715-1-eng-GB/Boots-health-and-beauty-growth-needs-e-commerce-investment-says-Edge-by-Ascential-expert.jpg)
![Independent beauty brands are moving fast to innovate sustainably and are well placed to use biodegradable ingredients in formulations and packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/10/20/zero-waste-beauty-and-biodegradable-innovation-advancing-among-indie-beauty-players/12943673-1-eng-GB/Zero-waste-beauty-and-biodegradable-innovation-advancing-among-Indie-beauty-players.jpg)
![Scent can be positioned centrally with its wellbeing benefits highlighted in beauty and personal care products, though any claims made will need to be backed by sound science [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/19/fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-mintel/12937250-1-eng-GB/Fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-Mintel.jpg)
![Verdure believes there is need for more tech innovation targeting hair care concerns. [Verdure]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/19/verdure-says-underserved-hair-care-market-due-for-a-tech-upgrade/12904553-1-eng-GB/Verdure-says-underserved-hair-care-market-due-for-a-tech-upgrade.jpg)
![Instagram beauty influencers with 1+ million followers drive higher opt-in returns for digital sampling campaigns compared to their micro counterparts with less than 50,000 followers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/18/influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers/12933078-1-eng-GB/Influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers.jpg)
![In France - one of Europe's most important natural and organic cosmetic markets - strong growth has been seen for the category in pharmacies and parapharmacies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/14/natural-and-organic-cosmetics-market-europe-to-grow-in-pharmacies-beauty-stores-and-online-says-ecovia-intelligence/12924773-1-eng-GB/Natural-and-organic-cosmetics-market-Europe-to-grow-in-pharmacies-beauty-stores-and-online-says-Ecovia-Intelligence.jpg)
![Concerns for personal health and the health of the environment are blurring the lines between make-up and skin care. [UUUNI]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hybrid-make-up-post-covid-consumer-concerns-shift-spotlight-onto-make-up-that-works-beyond-the-surface/12897792-1-eng-GB/Hybrid-make-up-Post-COVID-consumer-concerns-shift-spotlight-onto-make-up-that-works-beyond-the-surface.jpg)
![Industry needs to look at how it gives back to nature and biodiversity as it works towards full circularity [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/natura-co-talks-circular-beauty-future-and-importance-of-environmental-and-social-impact-of-cosmetics/12918193-1-eng-GB/Natura-Co-talks-circular-beauty-future-and-importance-of-environmental-and-social-impact-of-cosmetics.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![Shiseido taking steps to strengthen the foundation of its business with skin care. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-ceo-on-why-skin-care-set-to-become-even-bigger-post-pandemic/12882397-1-eng-GB/Shiseido-CEO-on-why-skin-care-set-to-become-even-bigger-post-pandemic.jpg)
![The pandemic is set to shape the future of personalised colour cosmetics development. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-the-future-of-personalised-make-up-will-be-influenced-by-post-covid-needs/12854925-1-eng-GB/How-the-future-of-personalised-make-up-will-be-influenced-by-post-COVID-needs.jpg)
![MANSCAPED aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia. [MANSCAPED]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/manscaped-seeking-wider-asia-expansion-for-men-s-below-the-belt-products/12817610-1-eng-GB/MANSCAPED-seeking-wider-Asia-expansion-for-men-s-below-the-belt-products.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
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