UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.
French retail major Monoprix has developed a private label range of organic solid personal care products as part of wider efforts to expand its natural and responsible beauty offerings.
Upcoming beauty brand MONO Skincare has developed a range of microbiome-friendly skin care tablets that are activated by dissolving them in room-temperature water.
The fourth iteration of Shiseido’s best-selling Ultimune serum showcases the company’s research into the co-relation between blood circulation and skin health.
UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
UK natural skin care startup Zero by Skin Academy has expanded onto online beauty retail major Feelunique, continuing its non-D2C growth plan to upscale across multiple channels and engage mass consumers.
Colgate-Palmolive’s Sanex brand has developed a shower gel, bath foam and deodorant range using pre and postbiotics to support the skin’s microbiome, launched following five years of R&D efforts and input from external dermatology and science experts.
L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.
Vedix, a brand from India, is giving traditional Ayurveda formulations a modern twist by making them into new dosage formats and adding ingredients which can act synergistically with the age-old formulas.
Finland-based fermented skin care brand Circulove has developed a range of products it says fit into the wider trend towards sustainable holistic living – a rising area of opportunity for beauty, its CEO says.
South Korean biotech company Huons has launched a powder stick version of its flagship product Elruby Menolacto, a probiotic said to alleviate menopausal symptoms.
Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.
Australian oral care brand Lovebyt says it is positioning itself between beauty and wellness categories to carve out a share of the expanding natural oral care market.
Skin care brand SK-II has tapped into social retail to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.
At the start of June, the Natura-owned company announced plans to certify all of its product formulations—body care, skin care, color cosmetics, etc.—with The Vegan Society by December 2023.
Newly launched Aussie sun care brand New Day Skin is targeting the underserved and ‘vulnerable’ tweens and teens demographic to spread awareness of the importance of sun protection.
Japanese beauty giant Shiseido has developed new technology to enhance the effectiveness of micellar water that it will launch with Clé De Peau Beauté starting from June 2021.
Special Edition: Beauty Tech - Advances in biotech, personalisation and usability
International personal care major Colgate-Palmolive is heavily focused on fast-paced, consumer-driven product innovations, marking a very exciting time to be in industry, its chief technology officer says.
Special Edition: Beauty Tech - Advances in Biotech, Personalisation and Usability
International skin care major Beiersdorf and independent venture capital fund 9.5 Ventures have co-invested in Dutch beauty startup Routinely that launched its app and range of serums today.
Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Coconut water brand Vita Coco has expanded into European hair care with a range of shampoos, conditioners and treatments, and its EMEA head says it’s ready to take on the beauty competition.
Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty
Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.
A round-up of CosmeticsDesign-Europe’s most-read news from April 2021 shows interest in CBD innovation from Colgate-Palmolive and future opportunities in cannabinoids, an eco-startup on a mission to make powdered personal care the norm, and expert insight...
Fledgeling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.
Health and beauty retailer Watsons will be launching a virtual foundation try-on tool in the second quarter this year beginning with Malaysia and Hong Kong to solve what it believes is a huge consumer ‘pain point’.
Sustainable agendas have surged in beauty, with circular business models, carbon capture, green sciences and the reuse movement gaining serious ground. And whilst there remains plenty to be done, the push for consumer engagement has been unprecedented...
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
Skin care brand Bio-essence is eyeing opportunities for products catering to sensitive skin and pandemic-related concerns like ‘maskne’, which it believes will continue driving the market.
Special Edition: Cannabis beauty - INnovation and science in CBD and cannabinoids
Digital marketing and communications agency The Beauty Makers has developed a concept range of CBD makeup under its brand incubator that it says plugs real market opportunities and is an organic evolution of current trends.
Spanish tech startup Lesielle has created an at-home skin care device that it says takes personalisation one step further, empowering consumers to select bases and actives themselves that are blended and dispensed in single doses according to real-time...
Unilever-owned brand Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout the COVID-19 pandemic.
Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
Belgium-based startup Craith Lab has shunned the direct-to-consumer (D2C) model for its epigenetic skin care brand, opting instead to distribute products via trained beautician and salon networks – a necessity when working with such complex formulations,...
International beauty major L’Oréal has kickstarted a company-wide project to transition to green sciences across its entire global portfolio and plans to ramp up communication efforts to ensure consumers fully understand the move.
Luxury perfumery Maison de L’Asie from Singapore is setting its sights on a bold ambition to cultivate its brand to become the “next great Asian fragrance house”.
CosmeticsDesign editors break down the beauty and personal care acquisitions, product innovations and challenges that have arisen under the pressure of the COVID-19 pandemic.
Special Edition: Advances in sun protection - skin science and ingredients innovation
Danish startup Operators Skincare has developed a line of sun care products to withstand extreme conditions and highly active lifestyles experienced by military personnel and cater to needs in outdoor adventure sports.
Special Edition: Advances in sun protection - skin science and ingredients innovation
There remains significant scope to advance beauty supplements that care for sensitive skin exposed to the sun and even greater potential for smart co-branding with sun care brands, says the founder of D+ For Care.
Personal care giant Colgate-Palmolive is shifting away from traditional line extensions, taking a design-led innovation approach that considers user experience and trends from start-to-finish, with teams focused on opportunities in active oral care, the...
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
International beauty major L’Oréal has developed a motorised skin treatment device that offers a range of cleansing and massaging options in response to vocal cues from users; it then provides smart audio feedback and guidance via an integrated speaker...
French skin microbiome beauty firm Gallinée launched its first pro, pre and postbiotic supplement last year targeting sensitive skin, and the product is now its best-selling item in France, according to company founder.
London-based startup South West Brands is primed to launch its first two cannabidiol (CBD) beauty brands after raising enough capital to kickstart business, a move its CEO says is the start of plans to develop a house of compelling brands that can democratise...
Special Edition: Active skin care - protection and healing in a post-COVID world
Demands for natural, organic and effective beauty products developed for acne-prone and blemished skin are rising fast, particularly with the onset of COVID-19 and prolonged mask-wearing causing flare-ups, says the founder of French beauty brand Lady...
Special Edition: Active skin care - protection and healing in a post-COVID world
Cell culture biotech startup Avant has launched a multifunctional protein for the active beauty market made from cultivated fish cells – an ingredient it says will carve out an entirely new segment in anti-ageing and protective skin care.
Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
![The Fellowship soft launched last month with a full launch scheduled for September of its natural personal care range aimed at empowering men [Image: Free The Birds/The Fellowship]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/men-s-grooming-brand-the-fellowship-launches-natural-personal-care-range-and-eyes-expansion/12682339-1-eng-GB/Men-s-grooming-brand-The-Fellowship-launches-natural-personal-care-range-and-eyes-expansion.jpg)
![The new range featured solid soap bars but also a solid toothpaste, deodorant and shampoo [Image: Monoprix]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/monoprix-bio-launches-solid-personal-care-range-to-expand-green-beauty-offering/12662305-1-eng-GB/Monoprix-BIO-launches-solid-personal-care-range-to-expand-green-beauty-offering.jpg)
![MONO Skincare has developed a range of eco-friendly microbiome-friendly skin care tablets. [MONO Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/waterless-beauty-mono-skincare-develops-skin-care-tablets-that-pack-a-punch-with-prebiotic-ingredients/12655934-1-eng-GB/Waterless-beauty-MONO-Skincare-develops-skin-care-tablets-that-pack-a-punch-with-prebiotic-ingredients.jpg)
![Shiseido’s best-selling Ultimune serum showcases the company’s research into the co-relation between blood circulation and skin health. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-s-latest-ultimune-serum-taps-into-breakthrough-research-on-blood-circulation/12633921-1-eng-GB/Shiseido-s-latest-Ultimune-serum-taps-into-breakthrough-research-on-blood-circulation.jpg)
![ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy. [ELEMIS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/british-luxury-brand-elemis-bets-on-omnichannel-strategy-to-secure-bright-future-in-apac/12577239-1-eng-GB/British-luxury-brand-ELEMIS-bets-on-omnichannel-strategy-to-secure-bright-future-in-APAC.jpg)
![Zero by Skin Academy offered a range of 100% natural and vegan products packaged in fully-recyclable packaging [Image: Skin Academy/Zero]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/feelunique-adds-uk-natural-skin-care-startup-zero-by-skin-academy/12611447-1-eng-GB/Feelunique-adds-UK-natural-skin-care-startup-Zero-by-Skin-Academy.jpg)
![Sanex's BiomeProtect range features 17 shower gels, deodorants and bath foams all made with a blend of prebiotics and postbiotics designed to balance and optimise the skin microbiome [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/22/sanex-biomeprotect-prebiotic-postbiotic-range-launches-after-five-years-of-research/12584384-1-eng-GB/Sanex-BiomeProtect-prebiotic-postbiotic-range-launches-after-five-years-of-research.jpg)
![L'Oréal's Garnier and NYX Professional Make-Up products were now available for purchase in the UK directly via the TikTok app [Image: L'Oréal UK & Ireland]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/17/l-oreal-uk-ireland-partners-with-tiktok-on-pilot-commerce-feature-with-garnier-and-nyx-professional-make-up/12574082-1-eng-GB/L-Oreal-UK-Ireland-partners-with-TikTok-on-pilot-commerce-feature-with-Garnier-and-NYX-Professional-Make-Up.jpg)
![Circulove has a range of four skin care products made using fermented ingredients and byproduct food-grade natural oils, packaged in airless bottles made from 30% of ocean plastic [Image: Circulove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/14/fermented-beauty-startup-circulove-talks-eu-and-us-expansion-circular-beauty-and-fermentation-power/12562668-1-eng-GB/Fermented-beauty-startup-Circulove-talks-EU-and-US-expansion-circular-beauty-and-fermentation-power.jpg)
![My Soda has launched a range of refillable hair care products. [MySoda]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/09/my-soda-aiming-to-fizz-in-sustainable-beauty-space-with-refillable-hair-care-range/12521836-1-eng-GB/My-Soda-aiming-to-fizz-in-sustainable-beauty-space-with-refillable-hair-care-range.jpg)
![Lovebyt says it is positioning itself between beauty and wellness categories. [Lovebyt]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lovebyt-natural-oral-care-brand-eyes-opportunities-within-beauty-and-wellness-market/12521684-1-eng-GB/Lovebyt-Natural-oral-care-brand-eyes-opportunities-within-beauty-and-wellness-market.jpg)
![SK-II has tapped into social retail to engage with beauty consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/p-g-s-sk-ii-turns-to-social-retail-to-create-contactless-engagement-with-shoppers/12545979-1-eng-GB/P-G-s-SK-II-turns-to-social-retail-to-create-contactless-engagement-with-shoppers.jpg)
![New Day Skin is targeting tweens and teens demographic. [New Day Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/03/new-day-skin-aims-to-spread-awareness-of-sun-protection-among-tweens-and-teens/12503867-1-eng-GB/New-Day-Skin-aims-to-spread-awareness-of-sun-protection-among-tweens-and-teens.jpg)
![Shiseido has developed new technology to enhance the effectiveness of micellar water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/cle-de-peau-s-new-micellar-cleansing-water-to-feature-shiseido-s-new-make-up-removing-tech/12504118-1-eng-GB/Cle-De-Peau-s-new-micellar-cleansing-water-to-feature-Shiseido-s-new-make-up-removing-tech.jpg)
![Colgate-Palmolive is investing in oral care and personal care innovations that stretch into adjacencies, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/24/colgate-palmolive-at-goldman-sachs-2021-global-staples-forum-talks-innovation-strategy-in-oral-care-beauty/12507360-1-eng-GB/Colgate-Palmolive-at-Goldman-Sachs-2021-Global-Staples-Forum-talks-innovation-strategy-in-oral-care-beauty.jpg)
![Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development. [L’Oréal Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/18/l-oreal-sustainability-reuse-and-refillable-concepts-on-the-sustainability-agenda-for/12459728-1-eng-GB/L-Oreal-sustainability-Reuse-and-refillable-concepts-on-the-sustainability-agenda-for.jpg)
![Maison Dixsept ultimately hopes to grow into an internationally recognised brand. [Maison Dixsept]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/29/china-s-maison-dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players/12350141-1-eng-GB/China-s-Maison-Dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players.png)
![Bio-essence is eyeing opportunities for products catering to sensitive skin and pandemic-related concerns like ‘maskne'. [Bio-essence]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/14/bio-essence-targets-opportunities-by-solving-covid-related-skin-care-problems/12332048-1-eng-GB/Bio-essence-targets-opportunities-by-solving-COVID-related-skin-care-problems.jpg)
![Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout COVID-19. [Lifebuoy]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/06/product-innovation-and-aggressive-marketing-key-for-success-post-covid-19-unilever-s-lifebuoy/12332246-3-eng-GB/Product-innovation-and-aggressive-marketing-key-for-success-post-COVID-19-Unilever-s-Lifebuoy.jpg)
![Shiseido said it plans to launch highly anticipated ‘second skin’ technology this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year/12331950-1-eng-GB/Shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year.jpg)
![Shiseido said human contact is still essential to drive beauty sales but believes it can be enhanced greatly by AI and AR. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/30/shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant/12310916-1-eng-GB/Shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant.jpg)
![Maison de L’Asie from Singapore is setting its sights on a bold global ambition. [Maison de L'Asie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/22/maison-de-l-asie-poised-to-take-on-global-players-with-luxury-asian-crafted-perfumes/12268274-1-eng-GB/Maison-de-L-Asie-poised-to-take-on-global-players-with-luxury-Asian-crafted-perfumes.jpg)
![SK-II is reinforcing its e-commerce business with personalised beauty initiatives. [P&G / SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sk-ii-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce/12161195-1-eng-GB/SK-II-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce.png)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![J&J will combine its genomic database with data collected via Sequential Skin's skin patch tests to build out panels of skin health markers related to acne and ageing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/15/johnson-johnson-sequential-skin-partnership-tracking-skin-health-markers-for-acne-and-ageing/16251070-1-eng-GB/Johnson-Johnson-Sequential-Skin-partnership-tracking-skin-health-markers-for-acne-and-ageing.jpg){kind=tracking}
![According to the review, many 'fundamental questions' remain unanswered in the field of efficacy testing for active ingredient alternatives [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review/16248469-1-eng-GB/Deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review.jpg)
![Consumers are increasingly open to dietary intervention strategies for skin health since the COVID-19 pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/16/beauty-supplements-for-photoageing-with-colourless-carotenoids-promising-finds-review/16254247-1-eng-GB/Beauty-supplements-for-photoageing-with-colourless-carotenoids-promising-finds-review.jpg)
![Skin moisture, firmness and elasticity, collagen content and the overall appearance of wrinkles improved most with a combined supplement and topical curcuma approach [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study/16231219-1-eng-GB/Skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-forward-2024-cosmeticsdesign-anticipates-next-gen-beauty-trends-with-new-digital-summit/16250626-1-eng-GB/Beauty-Forward-2024-CosmeticsDesign-anticipates-next-gen-beauty-trends-with-new-digital-summit.jpg)
![Colgate-Palmolive has developed a translucent activated charcoal toothpaste - very different to the opaque and dark options currently on the market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection/16223548-1-eng-GB/Colgate-Palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection.jpg)