Brand Innovation

Selfnamed said it's aimed at entrepreneurs looking to start or expand their skin care business; to enable them to sell their own products and build their own brand

Start the week with a startup: Selfnamed

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO and co-founder of Selfnamed, Anete Vabule, about how it plans to make it easier for budding entrepreneurs...

Spotlight on ‘stress-relief’ beauty

Spotlight on ‘stress-relief’ beauty

By Kirsty Doolan

Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.

The Future Laboratory's forecast said that AI can

The Future Laboratory highlights trends for society in 2024

By Kirsty Doolan

Market intelligence and trends forecasting company the Future Laboratory has advised on the topics that are set to impact the social landscape for the year ahead, and therefore impact consumers' expectations from brands, with a special focus on using...

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

The heritage beauty business rebranded earlier this year

Avon set to open physical stores in the UK market

By Kirsty Doolan

Global beauty business Avon is betting on bricks-and-mortar retail as it reveals plans to open new ‘mini beauty boutiques" in the UK to support its traditional sales model.

© supersizer / Getty Images

Why skin cycling can bring an added dimension to bodycare

By Simon Pitman

The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...