YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
German pharmaceutical major Merck will launch a powdered cornflower extract next year that reduces skin inflammation and supports ‘skin calming’ and ‘skin defence’ claims for cosmetics products in Europe.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
Rising consumer concern and regulatory changes have left personal care formulators with a shrinking portfolio of acceptable preservatives but blends and naturally-derived alternatives provide industry opportunities, say Symrise and DuPont.
Human skin microbiology specialist Labskin has built an artificial intelligence (AI) psoriasis skin model that enables cosmetic firms to test and bring to market products targeting this skin condition.
This year's Belleza Y Salud saw a 10% increase in exhibitor numbers and the organizers were expecting a similar increase in visitors. Here we bring you some of the highlights in this photo gallery dedicated to the event.