The launch comes from Givaudan’s Active Beauty division, and aims to fuse nature and scientific expertise to offer consumers beauty and wellbeing dual benefits, according to the company.
Currently patent-pending, the new ingredient was developed in Givaudan’s dedicated Marine Biotechnology Centre of Excellence, based in Brittany, France.
Maurizio Volpi, President of Givaudan’s Fragrance Division, said: “We are very proud of this unique cosmetic breakthrough originating from our research on marine biotechnology, one of the most innovative sustainability pillars of Active Beauty. It reflects our deep willingness to offer our customers not only new, but also natural and sustainable products that meet consumers’ needs.”
Is beauty beginning to tap into neuroscience?
Givaudan suggests that the new ingredient takes a step into the overlap between beauty and the brain: this is potentially becoming a big new space for the industry to evolve into.
“Exploiting new scientifically proven neuroscience protocols, researchers have revealed that volunteers using Sensityl expressed a real positive change in how they felt about their facial skin moving from negative feelings to positive ones, due to the exceptional soothing benefits versus placebo,” explains the company.
Laurent Bourdeau, Head of Active Beauty, said: “Capitalising on our leading understanding of the effect of fragrances on the brain in our state-of-the-art Sensory Centre of Excellence in Ashford, Givaudan expands its research in cosmetics and well-being with the launch of Sensityl.
"It will revolutionise the beauty market by developing products acting on people’s mood thanks to its exceptional soothing benefits.” The company will be showcasing the new ingredient at the upcoming in-cosmetics trade event in Paris, 2-4 April.