Essential brand innovation update: November

By Lucy Whitehouse contact

- Last updated on GMT

Essential brand innovation update: November
From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

L’Oréal rolls out AI chatbot for recruitment

L-Oreal-rolls-out-AI-chatbot-for-recruitment_wrbm_large

L’Oréal has launched its first conversational platform for resourcing with Mya Systems, a startup providing AI solutions for the recruiting industry.

The chatbot seeks out candidates online who are searching for roles within the beauty industry (for example, beauty advisors), and connects the candidates with relevant roles.

Read our full report here​.

Air diffusers making skin care claims? Ultrasonic effort

Air-diffusers-making-skin-care-claims-Sanatio-Naturalis-launch_wrbm_large

Sanatio Naturalis has launched two new Ultrasonic Aroma-Diffusers for air clarity and skin hydration, tapping into the rising trend of holistic wellness and its potential for personal care.

Rather than a traditional skin care application, the launch of aroma diffusers with skin care benefits claims suggests brands are looking at new and inventive ways to offer consumers an all-round wellness experience in personal care.

Read our full report here​.

New app to help consumers avoid ‘undesirable or allergenic’ cosmetics ingredients

New-app-to-help-consumers-avoid-undesirable-or-allergenic-cosmetics-ingredients_wrbm_large

The free app, called QuelCosmetic, is now in its second version, which designers say is even more practical and well adapted to thee needs of each consumer profile.

The French app for mobile devices is aimed at consumers who want to check the ingredients in their beauty products for safety and lack of skin sensitization potential. Discover our full report here​.

Henkel launches app for point of sale: Choicify

Henkel-launches-app-for-point-of-sale-Choicify_wrbm_large

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

Choicify, the app, comes from Henkel’s Beauty Care division, and our full report on the launch can be read here​.

Related news

Show more

Related products

show more

Natural Ingredients for Skin and Hair Care

Natural Ingredients for Skin and Hair Care

Symrise | 11-Dec-2018 | Product Brochure

Discover the portfolio of natural ingredients, including Cosmos certified or approved materials as well as high natural origin content based ingredients....

SymDeo® B125 – long lasting odor protection

SymDeo® B125 – long lasting odor protection

Symrise | 27-Nov-2018 | Product Brochure

On all continents, long lasting protection is the primary benefit expected from a deodorant. Instead of blocking sweat with antiperspirants or masking...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars