The chatbot seeks out candidates online who are searching for roles within the beauty industry (for example, beauty advisors), and connects the candidates with relevant roles.
The system has been rolled out in the UK, the US, and France since September 2018, and L’Oréal has confirmed it will be introduced in other countries in the future.
Does the chatbot make a difference?
According to L’Oréal, yes, the chatbot improves the recruitment process for the company and candidates alike.
It has increased candidates’ satisfaction and allowed L’Oréal, which receives over 1 million applications per year, to manage an even higher volume of applications, according to the beauty giant.
For Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal: ”The results of the first 10,000 recruiting conversations show that Mya engages with 92% of our candidates in an efficient way and achieves a near 100% satisfaction rate. We’ve received great feedback from our applicants. Many commented on how easy and personal the experience felt.”
Jean-Claude Le Grand, Executive Vice-President Human Relations at L’Oréal, says that not only does the launch streamline the recruitment process, requiring less input and resources from L’Oréal, it also plays part of the company’s wider strategy to use digital more.
“As part of its overall HR transformation and digitization efforts, the Group takes an important step forward with this partnership,” he confirms.
“This new very performing technology reinforces HR people’s counsellor role and enables them to really focus on the qualitative and human dimension of the recruitment process.”
How does the chatbot work?
The Mya chatbot is able to ask candidates factual questions to determine whether their profiles match the position requirements:
Are you available at the internship start date and throughout the entire internship period? What year are you currently in and how long is your degree course?
Do you need us to make any reasonable adjustments in order for you to be able to complete your application?
Do you have any questions for me regarding the company culture, application process, or position details?
“This type of bias-free, objective screening goes beyond resumes to intelligently streamline the search for new talents,” suggests L’Oréal.
At the end of this first phase, qualified applicants are put in contact with recruiters.
The beauty player reckons the tech is especially valuable in a world where many job seekers do not have necessary information regarding their application follow-up.
The technology provides ongoing reminders and updates to candidates throughout their recruitment process.