Vegan beauty: spotlight on the rising trend
L’Oréal looks to vegan
L’Oréal has had a special eye on vegan claims of late, with several brands under the Logocos umbrella, all newly acquired by L’Oréal, boasting vegan and bio-certified profiles.
Another big step forward in the company’s naturals efforts, L’Oréal’s recent launch of its Botanéa hair dye also tapped into these claims, with the products also 100% plant-based, and so vegan. Find our full report on L’Oréal’s efforts in this area here.
Bulldog: vegan claims enticing men
British male grooming player Bulldog Skin Care for Men is another brand keen to tap into vegan claims.
Earlier this year, it released various new products, including a Stubble Moisturiser, a Hand Cream, a Body Lotion, a 24h Moisturiser and a Sensitive Face Scrub, which boasted vegan credentials.
“With searches for “vegan beauty” doubling on the Boots website in the last two years and with Superdrug expanding their vegan offering by 20%, it’s obvious that vegan beauty is big news and it’s not just a temporary trend,” the brand asserts.
“Veganism is the fastest growing lifestyle movement in the UK and we’re becoming a lot more environmentally conscious.”
Vegan packaging: inside and out
Even packaging players seem keen to tap into ‘vegan’ claims, it seems.
Cosmogen launched a vegan brush set just last year, made from non-animal materials. It is hypoallergenic and safe for sensitive skin.
Why vegan?
So what is causing brands and parent companies to jump so wholeheartedly onto the vegan beauty bandwagon? Mintel is one market research firm with some ideas.
“The market for vegan products is booming, in line with growing consumer concerns about the ethical and environmental impact of animal-related products and a desire to buy products that align with the issues people care about,” writes Mintel’s Global Beauty and Personal Care Analyst Andrew McDougall.
“As consumers in general strive to be healthier, this has led to more people adopting a plant-based diet, so the likelihood is they will want to align their beauty routine with the rest of their lifestyle.” Discover McDougall’s full insights here.
