Bulldog launches a subscriptions service

By Simon Pitman

- Last updated on GMT

Bulldog launches a subscriptions service
UK-based Bulldog Skincare has launched a subscriptions service, aimed at adding value for its customers, while also trying to enhance loyalty.

The launch of the service is initially being focused on the UK market, offering customers significant discounts on subscriptions to its products, depending on the frequency of delivery.

The bundle deals start at £10.50 as a minimum order amount, and offer discounts of 30% for monthly subscriptions, 25% off subscriptions delivered every two months, and 20% off for deliveries every three months.

Lots of choice, next day delivery

Subscription packages begin with an Age Defence Starter kit, which includes the brand’s eponymous face wash and moisturizer products, which are amongst the top selling SKUs.

Other subscriptions kits include the original Full Face kit, Sensitive Face kit and Oil Control Full Face Kit, but for newbies who are unaware of their specific skin care requirements, Bulldog provides an online Skincare Wizard, to help make the right decision.

The service also includes express delivery, which means that deliveries can be made before 11am, the next day, while the delivery service can also be tailored to fit the exact needs of the customer..

Enhancing customer loyalty

Increasingly, big cosmetic and personal care players are finding it difficult to promote loyalty to their brands, especially amongst younger consumers, which is why any kind of loyalty-promoting initiative has become crucial to ensure repeat purchases.

Research carried out by the TABS group has repeatedly pointed to the fact that millennials in particular are very difficult to promote loyalty and bring back to the fold for repeat purchases.

The research company’s studies have also pointed out that those consumer spending the most on cosmetics and personal care products are also amongst the least to be brand loyal.

Another factor that researchers have repeatedly concluded is that value for money also plays one of the biggest influences on which products beauty consumers buy, which also underscores the value of loyalty programmes and subscription initiatives.

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