5. Decorté by Kosé
5. Decorté by Kosé
In a launch exclusive to London, UK, Japanese beauty player Kosé’s Decorté released a new colour cosmetics line at Selfridges this month.
David Legrand, Selfridges Director of Beauty, explained that the launch means European consumers will be accessing Decorté’s new products before even Asian consumers, in an unusual move for the Kosé brand.
“We are extremely excited about Selfridges being the first retailer here in the UK to offer Decorté’s latest makeup colour extension where our customers will be able to experience these new products before anyone else in the world, including those consumers in Asia,” he confirmed.
We wonder if this means the Japanese beauty giant has its sights set on a stronger European presence for 2018.