A heavy emphasis on the multi-sensory experience..
The emergence of multi-sensory experiences in the beauty market connects the product to the consumer in an increasingly engaging way.
With unique experiences becoming an important purchase driver, more brands are leveraging multi-sensory experiences as a marketing tool.
Mintel's stand showcased the latest innovations in this area, providing a type of 'show and tell' talk through their functions with Korea's unusual textures, mood changing fragrances and interactive packaging heading up the main attractions.
