A heavy emphasis on the multi-sensory experience..
The emergence of multi-sensory experiences in the beauty market connects the product to the consumer in an increasingly engaging way.
With unique experiences becoming an important purchase driver, more brands are leveraging multi-sensory experiences as a marketing tool.
Mintel's stand showcased the latest innovations in this area, providing a type of 'show and tell' talk through their functions with Korea's unusual textures, mood changing fragrances and interactive packaging heading up the main attractions.
Take a look around in-cosmetics Asia 2015 Visitor audience grew by 14% with almost 7,500 visitors China focus is a main feature of the show Marketing trends topics proved popular with packed rooms Lucas Meyer takes home the gold at the Best Ingredient Awards A heavy emphasis on the multi-sensory experience..