Special newsletter - Men's grooming
Japanese men are all about sophistication
According to Florence, Japanese men have sophisticated skin care routines. Above all else, they are looking for targeted and orientated products.
Cleanliness has become increasingly important in recent years and demand for a variety of products from face wash foams to serums have seen a huge boost.
Mandom Corp is one of the main leaders in the country, thanks to its' 'Gatsby'range of face and hair care products.
These aerosol style face washes have been developed to give a rich and dense foam to penetrate the pores without having to scrub the skin.
