COSMEGRAM

Male grooming infogram: from Movember to the rise of the lumbersexuals trend

By Michelle Yeomans

- Last updated on GMT

Related tags Shaving

Male grooming infogram: from Movember to the rise of the lumbersexuals trend
Market researcher Datamonitor has compiled an interactive report for Cosmetics Design readers based on the main markets and trends driving launches in male grooming.

Male grooming is an important segment which has grown steadily in recent years. 

Here, research analyst at the firm Maria Fernandez, looks at the rise of the “lumbersexuals” trend and hones in on the top five countries with most products in this segment.

This infographic is based on the market researcher's global survey and also includes examples of products for the beard and moustache that are currently illustrating this trend.

"If companies want to entice men across Europe and the USA back to shaving, then they perhaps need to look no further than to the recent launch from King of Shaves. The shave + shield combines both elements of shaving preparation and aftercare in one product, with no need to rinse,​" Maria gives by way of example.

Related topics Market Trends Skin Care

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast

Beauty 4.0 Podcast