in-cosmetics 2015 turns its attention to Turkey and the Middle East

By Andrew MCDOUGALL contact

- Last updated on GMT

in-cosmetics 2015 turns its attention to Turkey and the Middle East

Related tags: Personal care market, United arab emirates, Middle east

Last year it was Brazil and this year the in-cosmetics event will have a country focus on Turkey and the Middle East, at the event on April 14-16 in Barcelona.

This will include a Marketing Trends presentation looking into the rise of Halal products and forecasts for growth, plus a guide to the complex area of certification, and at how to create a cosmetics marketing strategy in the Middle East.

The Product Trail makes a return once more and will look to highlight unique products and projects from or inspired by the region, giving visitors an opportunity to discover innovative products, which they may have otherwise missed.

“The Turkish and Middle-Eastern personal care and beauty market is an area of great diversity, with many different factors affecting the countries within it, including the increasingly growing economies and desire for specialised products such as halal based products,”​ says Cathy Laporte, Exhibition Manager for in-cosmetics.

“The Turkey and Middle-East Market Focus at in-cosmetics Barcelona will highlight the best this market has to offer in terms of ingredients and potential opportunities, while exploring the trends which have shaped the market over the past few years and those set to influence its future.”

Growing fast

The Turkish and Middle Eastern personal care market is the second fastest growing beauty and personal care products region in the world, and has been for the past six years, according to Euromonitor.

Turkey’s personal care market is currently being fuelled by an improving economy, which has seen an increase in jobs, driving the perception that a greater degree of personal grooming is required.

Consumers in the United Arab Emirates (UAE) meanwhile, have the highest per capita outlay on cosmetic and beauty products in the region - spending US$156 each on fragrance alone in 2013 - while total sales are expected to top US$30bn by 2018 – up from US$24bn.

These countries alongside Qatar, Bahrain, Kuwait, Oman, Iran and Saudi Arabia - the largest market with sales worth $4.1bn in 2013 - are driving interest and investment in the region and will be touched upon within the Market Focus at in-cosmetics Barcelona 2015.

To find out more about the Turkey and the Middle East Market Focus, please click here.

Related topics: Market Trends

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