in-cosmetics Fragrance Zone grows again for third straight year
The Fragrance Zone houses the latest fragrance ingredient innovation and developments, and has more than 50% of in-cosmetics attendees visiting over the course of the three days.
“Since its launch in 2013, the number of exhibitors in the in-cosmetics Fragrance Zone has almost doubled and total floor space occupied has more than tripled,” says Cathy Laporte, in-cosmetics Exhibition Manager.
“It’s clear to see the popularity of this feature and the increasing demand for suppliers to provide innovative solutions in order to connect with brands. With more fragrance exhibitors than ever in 2015, the show enables attendees to gain knowledge of the global fragrance industry and create meaningful business opportunities.”
Expectations
According to figures from Companies and Markets and Global Industry Analysts, the global fragrances and perfumes market is expected to reach $45.6 billion by 2018, driven primarily by growth in under-penetrated emerging markets and innovative product launches, as well as relativity new growth areas such as men’s fragrance.
Insights into how to succeed in the market are promised at the Fragrance Zone, which will look at the latest trends and give exhibitors the chance to showcase their latest ingredients.
Antonia Trevisan, Group Marketing and Communication Manager at ELIXENS, a returning exhibitor to the in-cosmetics Fragrance Zone says: “We consider the in-cosmetics trade show our number one event where we have the opportunity to showcase both of our ingredient activities: aromatic raw materials and fragrance compounding.”
There will also be a fragrance representation in the Marketing Trends theatre as Mintel’s Fragrance & Personal Care Analyst Emmanuelle Moeglin will take to the stage to discuss the use of scent in beauty, personal care and household products and the role it plays when formulating and positioning products in markets around the globe.
