in-cosmetics Fragrance Zone grows again for third straight year

By Andrew MCDOUGALL contact

- Last updated on GMT

in-cosmetics Fragrance Zone grows again for third straight year

Related tags: Aroma compound

The Fragrance Zone at the in-cosmetics trade show will grow in floor space, exhibitors and hopefully visitors at this year’s event in Barcelona.

The Fragrance Zone houses the latest fragrance ingredient innovation and developments, and has more than 50% of in-cosmetics attendees visiting over the course of the three days.

“Since its launch in 2013, the number of exhibitors in the in-cosmetics Fragrance Zone has almost doubled and total floor space occupied has more than tripled,”​ says Cathy Laporte, in-cosmetics Exhibition Manager.

“It’s clear to see the popularity of this feature and the increasing demand for suppliers to provide innovative solutions in order to connect with brands. With more fragrance exhibitors than ever in 2015, the show enables attendees to gain knowledge of the global fragrance industry and create meaningful business opportunities.”

Expectations

According to figures from Companies and Markets and Global Industry Analysts, the global fragrances and perfumes market is expected to reach $45.6 billion by 2018, driven primarily by growth in under-penetrated emerging markets and innovative product launches, as well as relativity new growth areas such as men’s fragrance.

Insights into how to succeed in the market are promised at the Fragrance Zone, which will look at the latest trends and give exhibitors the chance to showcase their latest ingredients.

Antonia Trevisan, Group Marketing and Communication Manager at ELIXENS, a returning exhibitor to the in-cosmetics Fragrance Zone says: “We consider the in-cosmetics trade show our number one event where we have the opportunity to showcase both of our ingredient activities: aromatic raw materials and fragrance compounding.”

There will also be a fragrance representation in the Marketing Trends theatre as Mintel’s Fragrance & Personal Care Analyst Emmanuelle Moeglin will take to the stage to discuss the use of scent in beauty, personal care and household products and the role it plays when formulating and positioning products in markets around the globe. 

Related topics: Market Trends, Fragrance

Related news

Related products

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

Related suppliers

Follow us

Products

View more

Webinars