Two weeks until in-cosmetics Barcelona and it kicks off a year of growth for the series
Taking place on April 14-16, the show welcomes ingredient suppliers and manufacturers alike to showcase their innovations, as well as boasting a packed educational programme looking at marketing trends, innovation seminars, and dedicated workshops.
The traditional European kick-off is also the first in a line of the brand’s events this year, with Korea joining Brazil and Thailand in hosting a show.
“2015 promises to be even bigger and better for in-cosmetics and is the realisation of our strategy to build a portfolio of events that meets the needs of the industry, be that on a global, regional or local market level,” says Lucy Gillam, Director, in-cosmetics Group.
“With our European event acknowledged as the world’s meeting place for the personal care ingredients industry, Thailand the hub for the Asian region as a whole, and the new Korea and Brazil events catering for these fast growing and increasingly influential markets, there is definitely an event to suit everyone.”
Record-breaking
Gillam explains that the show organisers are confident that its 2015 exhibitions will break visitor and attendance records.
In 2014, in-cosmetics events welcomed over 16,000 visitors in Germany, Brazil and Thailand, and this looks set to grow by up to 20% this year in part due to the launch of in-cosmetics Korea, being held in Seoul between 15-16 June.
Korea is the fourth largest market in Asia and this new addition to the in-cosmetics portfolio is on course to attract over 2,000 industry experts keen to meet and network with 150+ exhibitors, says Reed.
While in Brazil, in-cosmetics will be harnessing the success of its first show last year as a springboard to position the event as the hub for the Latin American personal care industry to come together, attracting visitors from Argentina, Colombia, Chile, Peru and more.
This year’s in-cosmetics Brasil will take place in Sao Paulo between 30 September – 1 October.
“Korea is an exciting development,” continues Gillam. “Alongside our Brazilian show, it is part of our vision to expand in-cosmetics into recognised but growing local markets.”
“In Brazil and Korea, in-cosmetics is the only event to exclusively target the personal care industry, offering a focused and unrivalled opportunity for companies to connect with the global marketplace.”
The new shows join the more established events taking place in Barcelona this month and in-cosmetics Asia, which will take place on 3-5 November, 2015, in Bangkok.
