According to the Global Packaging Insights Director for Mintel Dr Benjamin Punchard, although most aerosol providers make environmentally friendly packaging claims in the vast majority of cases, it is often only the pack that is recyclable.
"Unfortunately recyclability is considered to be the bare minimum by many consumers who are looking to brand owners to take additional environmental steps," he tells CosmeticsDesign-Europe.com.
The insights director adds that as a result of this, we're now seeing many brands supplementing recyclability with novel environmental claims such as reduced material or energy use of switching to propellants that are less harmful to ozone.
Here; together with Mintel, we have put together a gallery of some of those recent aerosol launches that have leveraged similar environmentally friendly packaging claims.
Read on to flick through some of the most innovative products on the European market right now.