Students spending more on cosmetics than workers
The survey showed that 15 per cent of full-time female student spent 30 pounds a month or more on make-up, compared to 4 per cent of full and part-time workers.
The poll also revealed that 14 per cent of those in full time education regarded keeping up with the latest cosmetics as important, compared to only 5 per cent of workers.
Product choices
Despite their greater expenditure, students were also more concerned with getting a good bargain than other groups, with 70 percent regarding the price of products as the most important factor in their decision to purchase.
In addition, just over half were willing to “splash out” on a foundation. Only 9 percent said that they would not be willing to purchase one of the staple items listed.
A student wage
According to Euromonitor, in 2012 average income for student-aged individuals in the UK was £16,765.8.
The British Council states that university students in the UK outside of London require around £600 per month to live on, while those inside London need around £768 per month.
They also stated that personal hygiene and cosmetics should cost students around £9-12 per month.
Data from Euromonitor shoes that the market for mass cosmetics in the UK is increasing steadily, growing by more than £900mn gross between 2007 and 2012.
Statement
Debenhams stated that the poll showed that despite their reputed lack of income, students were willing to spend money if it meant looking good and staying on trend.
Sarah Stern, beauty director of Debenhams, said: “It's no surprise that foundation is such a popular item to spend that little bit extra on.”
“While items like lipstick and eyebrow pencils are great products to have in your make-up bag and are ideal for creating a certain look, a foundation is something many women wear day-in day-out, so buying a high-quality formulation is an investment."
