Students get taste of corporate life with L’Oreal’s virtual recruitment game

By Katie Bird

- Last updated on GMT

Related tags Employment

Cosmetics giant L’Oreal has launched an online game in which students can gain experience in a number of the company’s departments before deciding if and where to apply.

A year and a half in development, Reveal by L’Oreal builds on a number of the company’s previous business game recruitment efforts.

In the past the group has offered business games that are specific to certain sectors. Reveal combines five of the company’s departments (R&D, marketing, supply chain, sales and finance) and allows students to explore all five before deciding, with the help of their scores in the game, which they are most suited to.

Reveal by L'Oreal

According to the company, the idea behind the game is to attract the ‘Generation Y’ – a generation of ambitious and driven individuals who are interested in everything but equally do not necessarily know in which domain they would like to work, explained a spokesperson for the group.

“In giving the chance to experience all of the company’s departments, we are hoping to attract the talented individuals who have not necessarily decided what job they would like to do,”​ the spokesperson told

At the end of the game, players can apply for a position or work experience post at the company and L’Oreal can use the scores from the game to inform the recruitment process.

Moving past the traditional profile

The game allows the group to consider candidates, and their scores, who don’t have a traditional background for the post.

“Why shouldn’t an engineering student apply for a marketing post if he discovers a passion for the subject and can show aptitude for the work,”​ said the spokesperson.

In addition, it opens up the group for candidates from regions and educational establishments that have previously not been well represented in the company.

“At L’Oreal we believe in the diversity of talents. We want to explore the potential of all students whatever their training and educational background, all over the world,”​ said François de Wazières, international recruitment director at the company.

At present Reveal only covers five of the company’s departments and more are to be added, such as communication and human resources, in the future.

“We started with these five as they represent 80 per cent of the company’s recruitment needs, but Reveal is something that will run for a number of years and we will be adding more to it in time,” ​the spokesperson added.

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