MakeUp in Paris in pictures
Finally, on catching up with Florent Pastore, Merck's SW Europe sales associate director about how the new area fared for them, Pastore told this publication that being able to showcase the company's raw materials and finished formulations gives them the opportunity to inspire manufacturers.
"This dedicated area provides an opportunity that the likes of incosmetics doesn't, we've had feedback from exhibitors at that show that found it too big and fast paced to really connect with potential clientele."