MakeUp in Paris in pictures
While BASF's marketing manager Valerie Pian-Parison told Cosmetics Design that for them, exhibiting in the area provides an opportunity that other trade shows don't in that they can reach the contract manufacturer, the consumer or makeup artist, and the R&D side.
"Cosmoprof is the only other show I can think of that enables you to connect with more than just the R&D side of the business, but this event is much more focused. Today we showcased everything from our pigments in raw form to what they will look like in a finished product. We will definitely do this again next year, the area has been extremely busy."