The move is related to the current economic climate which is pushing manufaturers to redesign their secondary packaging in an attempt to save money, explained newly promoted head of folding carton sales, Olivier Trevidic.
“This economy is a time where companies are looking into re-engineer their secondary packages in an effort to maintain their margin,” he told CosmeticsDesign.com.
A number of finishing lines the company has recently introduced help companies achieve this aim, he argued.
Duofold is a one piece folding package that combines rigid plastic and paperboard components, which, according to Trevidic offers cost advantages over its two piece counterparts.
Furthermore, Trevidic claimed the company can print on the inside and outside of a folding carton at the same time, which is a more cost efficient process.
“Our Melrose Park plant center of excellence for Beauty and Fragrance packages has the capability of printing the inside and outside of a folding carton in one pass which is a highly effective and cost efficient process.”
Although the economic crisis has obviously affected high-end products, Trevidic, who was promoted to his current role at the end of last month, remained confident about the opportunities open to the business.
“This economy creates some opportunities for brands and companies that are offering lower cost/ masstige products,” he said.
However, he did confirm that high-end skin care, cosmetics and in particular fragrances, were suffering in the current economic conditions.
Trevidic has been working in the packaging industry for over twenty years and before joining MWV in 2007 he worked as vice president of sales for Cartondruck.
Commenting on the promotion vice president for MWV beauty and personal care John Perkins said: “MWV continues to strengthen its folding carton business for beauty and personal care and Trevidic’s expertise will help drive growth for the business.”