New Metsä Board cartonboard targets luxury packaging segment

By Simon Pitman

- Last updated on GMT

New Metsä Board cartonboard targets luxury packaging segment
Finland-based Metsä Board has launched a new cartonboard called Carta Allura that has been designed for luxury beauty and personal care packaging.

The company says that the new cardboard has been designed with exceptional smoothness, which makes it particularly suited for packaging effects used in luxury products such as lamination and high-gloss varnish.           

Further adding to the high-end appeal, the company claims that the smoothness of the cartonboard also lends effects additional brightness, which enhances the visual appearance, as well as a host of visual effects.

Carta Allura hits eco-friendly trend with lightweighting

In addition to aesthetic properties, Carta Allura has also been designed to be lightweight, but with additional strength, consistency and stiffness, which not only gives it enhanced physical properties, but also helps to lend it sustainable and eco-friendly properties.

But the cartonboard’s attributes have also been extended to the inside, with riverside being coated so as to ensure a more durable and refined finish once the packaging is opened.

The packaging material has been designed around the need to distinguish luxury packaging, while also emphasising the all-important aesthetic qualities that help to distinguish it from mass market packaging.

Hitting the trend for special effects...

“There is a trend towards using special effects to distinguish packaging,”​ said Christophe Baudry, Commercial Director Beautycare & Healthcare, Metsä Board.

“Hot foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides.”

The Metsa Board team will be previewing its latest materials, including Carta Alura, at the PCD packaging conference and expo, which is running from February 5 – 6, in Paris, France.

The Cosmetics Design editorial will also be attending the team, to bring you all the highlights, including latest trends and product innovation during the course of the next week or so.

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