Nanoparticles made using natural polymers and ingredients from waste materials offer the cosmetics industry great promise in developing active beauty products for skin health that align with green economy goals, say researchers.
Finnish startup Innomost is scaling up production of its bioactive compounds from upcycled birch bark, offering a more sustainable alternative to palm, fossil and food origin ingredients for beauty and personal care, its founder says.
There are an exponentially growing number of commercialised active cosmetic ingredients made from plant cell culture technologies that address rising sustainability concerns around energy, carbon and water footprints, say researchers.
The makeup brand Tiila Abbitt founded in 2018 is educating consumers and setting a new standard for makeup packaging. Āether Beauty’s latest launch is “literally the only liquid lip component in all of Sephora that can be recycled.”
Consumer demands for transparency will rise, activism will increase and the trend of living with less will continue – key trends brands must consider when developing future sustainable strategies, says Euromonitor International.