Planet

Consumers have made a link between the singularity event of COVID-19 and planetary change; propelling sustainability concerns to the fore (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part II

Beauty can expect ‘two waves’ of sustainability interest post-COVID

By Kacey Culliney

The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.

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