With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
UK e-commerce major The Hut Group has acquired premium British online retailer Cult Beauty in a deal that forms part of an incredible digital surge in beauty and healthcare for the group, says the retail research head at Mintel.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...
UK natural skin care startup Zero by Skin Academy has expanded onto online beauty retail major Feelunique, continuing its non-D2C growth plan to upscale across multiple channels and engage mass consumers.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
The ongoing COVID-19 crisis has accelerated many pre-existing trends in beauty, most notably taking the rise of e-commerce to astonishing new heights with a particularly impressive transformation in Europe, says an expert consultant
Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
STATE OF THE INDUSTRY PART II: REFLECTING ON WHAT’S TO COME IN 2021
The European Green Deal will be the biggest policy challenge for the cosmetics and personal care industry in 2021, but industry must also focus on upcoming change around microplastics and digital services, says the director-general of Cosmetics Europe.
UK and EU beauty brands and retailers will certainly face new challenges in a post-Brexit world, but there remain plenty of opportunities to flourish with the right strategy and focus, particularly online, says an executive at e-commerce specialist Global-e.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
![The Hut Group will onboard Cult Beauty's 300+ independent and emerging beauty brands by the end of the year, adding to a string of acquisitions in the beauty and healthcare space in recent years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/09/the-hut-group-acquires-cult-beauty-for-275m-adding-to-its-meteoric-rise-says-mintel/12718170-1-eng-GB/The-Hut-Group-acquires-Cult-Beauty-for-275m-adding-to-its-meteoric-rise-says-Mintel.jpg)
![Sephora recently confirmed its acquisition of Feelunique and announced a tie-up with German fashion e-tailer Zalando - two moves set to stretch its online reach and engagement with younger beauty consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/sephora-feelunique-acquisition-and-zalando-tie-up-clearly-targets-millennial-gen-z-online-beauty-consumers/12685233-1-eng-GB/Sephora-Feelunique-acquisition-and-Zalando-tie-up-clearly-targets-millennial-Gen-Z-online-beauty-consumers.jpg)
![The two companies have partnered in a deal that will see Sephora's high-end beauty products sold across Zalando's retail platform, significantly increasing outreach in Germany and wider Europe [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/sephora-zalando-partnership-could-inspire-more-beauty-fashion-tie-ups-say-experts/12613706-1-eng-GB/Sephora-Zalando-partnership-could-inspire-more-beauty-fashion-tie-ups-say-experts.jpg)
![Zero by Skin Academy offered a range of 100% natural and vegan products packaged in fully-recyclable packaging [Image: Skin Academy/Zero]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/feelunique-adds-uk-natural-skin-care-startup-zero-by-skin-academy/12611447-1-eng-GB/Feelunique-adds-UK-natural-skin-care-startup-Zero-by-Skin-Academy.jpg)
![Exemplary brands that have maintained strong performances in key markets are Lifebuoy, Dove and Dettol - helping overall growth and strength worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-kantar-worldpanel-exec/12555557-1-eng-GB/Beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-Kantar-Worldpanel-exec.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![From staff training to digital diagnosis and data-based research, scientists in all related disciplines should collaborate to make the most of what the metaverse can offer the cosmetic dermatology world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/15/metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research/16171697-2-eng-GB/Metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research.jpg)
![Today, the International Collaboration on Cosmetics Safety (ICCS) is made up of 35 beauty companies, suppliers, trade associations and NGOs, though many more are in final stages of becoming members [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/13/international-collaboration-on-cosmetics-safety-iccs-talks-funding-research-gaps-and-global-collaboration/16164881-1-eng-GB/International-Collaboration-on-Cosmetics-Safety-ICCS-talks-funding-research-gaps-and-global-collaboration.jpg)
![In 2023, two revised Directives on urban waste water treatment and packaging would become critical to follow closely, among other updates [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/regulation-safety/cosmetics-europe-director-general-discusses-unprecedented-2023-regulatory-change-for-beauty-personal-care/16107284-1-eng-GB/Cosmetics-Europe-director-general-discusses-unprecedented-2023-regulatory-change-for-beauty-personal-care.jpg)
![Recent advances enabling better characterization of the skin microbiome has led to important findings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/20/la-roche-posay-reviews-skin-microbiome-wound-healing-link-identifying-promise-in-new-therapies/16102649-1-eng-GB/La-Roche-Posay-reviews-skin-microbiome-wound-healing-link-identifying-promise-in-new-therapies.jpg)
![Currently available in 14 languages, more will be added to the COSMILE Europe database next year, widening access even further for European consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/21/cosmetics-europe-launches-cosmile-europe-database-for-information-on-30-000-ingredients-in-14-languages/16186577-1-eng-GB/Cosmetics-Europe-launches-COSMILE-Europe-database-for-information-on-30-000-ingredients-in-14-languages.jpg)
![There are a raft of theories available and ongoing research happening to identify the precise process behind blue light-induced skin damage [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/24/blue-light-skin-damage-science-must-focus-on-mechanisms-of-action-say-researchers/16198408-1-eng-GB/Blue-light-skin-damage-science-must-focus-on-mechanisms-of-action-say-researchers.jpg)
![The open letter says the current microplastics ban proposal doesn't go far enough, with 'exceptionally long transition periods' for some categories, including leave-on nail products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/20/beauty-industry-writes-open-letter-to-european-commission-calling-for-swifter-microplastics-ban-in-cosmetics/16184813-1-eng-GB/Beauty-industry-writes-open-letter-to-European-Commission-calling-for-swifter-microplastics-ban-in-cosmetics.jpg)
![Some medical tech innovations, like smart mirrors or watches, can ultimately and indirectly lead to beauty through routine or product recommendations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/02/medical-tech-versus-beauty-tech-the-innovative-focus-at-ces-2023-says-robin-raskin/16139546-1-eng-GB/Medical-tech-versus-beauty-tech-the-innovative-focus-at-CES-2023-says-Robin-Raskin.jpg)
![Researchers should be careful not to over-emphasise Euro-centric data, remembering that Africa has the highest level of genetic diversity in the world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/12/dermatology-professor-discusses-skin-pigmentation-research-hurdles-and-opportunities-at-ifscc-2022/16077320-1-eng-GB/Dermatology-professor-discusses-skin-pigmentation-research-hurdles-and-opportunities-at-IFSCC-2022.jpg)