With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
UK e-commerce major The Hut Group has acquired premium British online retailer Cult Beauty in a deal that forms part of an incredible digital surge in beauty and healthcare for the group, says the retail research head at Mintel.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...
UK natural skin care startup Zero by Skin Academy has expanded onto online beauty retail major Feelunique, continuing its non-D2C growth plan to upscale across multiple channels and engage mass consumers.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
The ongoing COVID-19 crisis has accelerated many pre-existing trends in beauty, most notably taking the rise of e-commerce to astonishing new heights with a particularly impressive transformation in Europe, says an expert consultant
Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
STATE OF THE INDUSTRY PART II: REFLECTING ON WHAT’S TO COME IN 2021
The European Green Deal will be the biggest policy challenge for the cosmetics and personal care industry in 2021, but industry must also focus on upcoming change around microplastics and digital services, says the director-general of Cosmetics Europe.
UK and EU beauty brands and retailers will certainly face new challenges in a post-Brexit world, but there remain plenty of opportunities to flourish with the right strategy and focus, particularly online, says an executive at e-commerce specialist Global-e.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.