India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
MANSCAPED is aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia but says it will first take time to understand the nuances of the different markets from its Singaporean foothold.
P&G’s razor and personal care brand Gillette announced a 2030 sustainability plan this week and simultaneously shared data from a survey of 5,000+ men across 11 countries conducted in partnership with Lucid.
Bulldog Skincare has widened its sustainable razor offering with a second bamboo-based tool for sensitive skin – a move that challenges legacy thinking and plugs a gap in men’s shaving, its general manager says.
US below-the-waist grooming brand Manscaped has launched into the UK as part of its wider global expansion, targeting British millennial males – a group it says are way ahead in the ‘manscaping’ trend.