Unilever brings in Jason Goldberger as CEO of Dollar Shave Club

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Aksana Kavaleuskaya)
© Getty Images \ (Aksana Kavaleuskaya)

Related tags men's grooming Unilever people on the move

On Monday, the consumer goods company announced Goldberger as the new CEO of the popular men’s grooming and lifestyle brand.

Michael Dubin founded the men’s personal care brand some 10 years ago; and in mid-2016, Unilever acquired the business.

Then President of Unilever North America Kees Kruythoff described Dollar Shave Club (DSC) as “an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers.”

And, commenting on the value that Unilever saw in DSC, he highlighted the brand’s access to consumer data as well as to consumers themselves saying, “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”

Dollar Shave Club Founder Michael Dubin steps aside as CEO

Following the Unilever acquisition, Dubin continued on with the brand he built, working as CEO into early 2021.

According to this week’s media release announcing the change in leadership, Jason Goldberger will take on the CEO role on January 19. Though, Dubin will remain with the brand as a special advisor and Board Member.

Sunny Jain, current global President of Unilever Beauty & Personal Care and Chair of the DSC Board (as well as the person Goldberger will now report to) says in the release, “When Michael approached the Board with his intent to transition after a decade of leading the company, we collectively agreed we wouldn't proceed until both the right candidate came forward and the business was poised for breakout expansion into omnichannel.”

“Today, we are there,” ​he says. “Jason is a proven leader and experienced CEO who has demonstrated a strong track record leading brands and driving growth and the business is on an exciting upward trajectory. I couldn't be more confident in the future of Dollar Shave Club than I am right now.”

Jason Goldberger brings an array of corporate leadership experience to DSC

Goldberger most previously served as CEO of kitchen and cookware retailer Sur la Table. (That company filed for Chapter 11 bankruptcy amid COVID shutdowns last year, as retailsphere.com​ reports.) And he has held leadership roles at Blue Nile, Target, Gilt, and Amazon.  

“I am humbled and excited for the opportunity to take the helm of this transformational, category-defining consumer products brand,”​ Goldberger tells the press. “I want to congratulate Michael on building a wildly successful company and team and acknowledge his decade of leadership and channel-disruption that ushered in a new era of DTC and CPG.”

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